Senior Email Marketing Specialist

Colibri Group; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Colibri Group is seeking a Senior Email Marketing Specialist to drive strategic growth within the Accounting Ecosystem. This role involves designing email campaigns, optimizing automation workflows, and utilizing analytics to enhance marketing efforts. Ideal candidates will have a background in marketing automation, a keen analytical mindset, and strong email design skills. Join a company committed to fostering a diverse and inclusive workplace, where your unique experiences can contribute to our collective success.

Qualifications

• 2-4 years of marketing automation/CRM or similar experience.
• Strong understanding of HTML/CSS for email design.
• Experience with AI-driven marketing tools is a plus.

Responsibilities

• Design and execute email marketing campaigns to drive engagement.
• Manage and optimize email automation workflows.
• Conduct A/B testing to refine content and design.

Skills

Marketing automation principles

Process orientation

Analytical mindset

Email design understanding

Education

Bachelor's degree

Advance degree in business management, marketing, or statistics

Tools

Eloqua

Salesforce Marketing Cloud

Job description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

The Senior Email Marketing Specialist will be dedicated to the Accounting Ecosystem and lead the execution, optimization, and strategic growth of our email marketing initiatives. This role is ideal for a strategic yet detail-oriented marketer who thrives in both hands-on execution and performance optimization. Success in this role requires the ability to excel in a fast-paced, deadline-driven environment where agility and adaptability are key

What You'll Do

• Design and execute email marketing campaigns to drive customer engagement and revenue growth.
• Develop and maintain a comprehensive email marketing calendar, ensuring strategic alignment with business objectives and timely execution of campaigns.
• Create email lists, ensuring proper segmentation and personalization.
• Manage and optimize email automation workflows to nurture leads and improve engagement.
• Conduct A/B testing to refine subject lines, content, and design.
• Analyze and report on campaign performance to key stakeholders, translating data into actionable insights.
• Collaborate with key stakeholders to create compelling email content.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR).
• Stay updated on industry trends and best practices to enhance strategy.

What You'll Need to Succeed

• Thorough knowledge of marketing automation principles and practices.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously.
• Bachelor's degree.
• 2-4 years of marketing automation / CRM or similar experience.
• Proficiency in email marketing platforms (e.g., Eloqua, Salesforce Marketing Cloud).
• Advance degree in business management, marketing, or statistics preferred.
• Experience with marketing automation and CRM integration.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Analytical mindset with expertise in data-driven decision-making.
• Experience with AI-driven marketing tools is a plus.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!