Senior Email Manager (SMS & Push)

Search Partner Group; Arlington (TX); In loco; USD 155.000 - 180.000; Tempo pieno

Descrizione del lavoro

Search Partner Group, LLC in Arlington, TX is seeking a Senior Email Manager (SMS & Push) to lead strategy and execution of email, SMS, and mobile push campaigns across the customer journey. The role focuses on translating business objectives into targeted communications and coordinating with CRM, analytics, creative, and web teams.

You will manage a small team, drive campaign production, testing, and QA, and optimize delivery and engagement through data-driven insights, ensuring compliance with

Competenze

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Experience in email marketing, including strategy, execution, and optimization.
• Hands-on SMS marketing experience; approximately two or more years is preferred.
• Experience with mobile push notifications or other messaging channels is desirable.
• Experience leading or managing employees and balancing multiple projects.

Mansioni

• Lead the strategy, planning, development, scheduling, and execution of email, SMS, and mobile push notification campaigns.
• Translate business objectives into targeted campaign plans, audience segments, personalized messaging, creative requirements, and communication cadence.
• Manage the full campaign lifecycle from planning to deployment and performance evaluation.
• Oversee the existing email program while expanding SMS/push capabilities.
• Coordinate national marketing initiatives with regional campaigns reflecting customer interests and buying stage.
• Develop and optimize customer communications to nurture buyers and schedule appointments.

Conoscenze

Email marketing

Campaign strategy

SMS marketing

Push notifications

Marketing automation

Team leadership

Data analysis

Audience segmentation

Stakeholder collaboration

Compliance knowledge

Formazione

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Strumenti

CRM platforms

Email service providers

Descrizione del lavoro

Position Overview

Senior Email Manager (SMS & Push) $155,000 to $180,000 Base Salary + Annual Bonus

Location: Arlington, TX

Preference will be given to candidates who are able to work onsite Monday through Friday. Local candidates seeking a hybrid schedule may also be considered. Non-local candidates may be considered if they are able to work onsite in Arlington for one week every three weeks.

Key Responsibilities

Marketing Strategy and Campaign Execution

• Lead the strategy, planning, development, scheduling, and execution of email, SMS, and mobile push notification campaigns.
• Translate business objectives into targeted campaign plans, audience segments, personalized messaging, creative requirements, and appropriate communication cadence.
• Manage the full campaign lifecycle, from planning and content development through technical production, testing, deployment, and performance evaluation.
• Oversee the existing email marketing program while identifying opportunities to establish and expand SMS and push notification capabilities.
• Coordinate national marketing initiatives with regional and local campaigns to ensure communications reflect customer interests, behaviors, geographic location, and stage in the buying journey.
• Develop and optimize customer communications that nurture prospective buyers and encourage meaningful next steps, including scheduling appointments and home tours.

Customer Journey and Marketing Automation

• Develop and manage customer journeys that combine scheduled campaigns with automated, behavior-triggered communications.
• Partner with CRM and technical teams to support audience segmentation, targeting, trigger logic, and automated workflows.
• Optimize message timing, frequency, content, and channel selection to improve engagement and support progression through the customer journey.
• Ensure campaign messaging aligns with associated landing pages and digital experiences, providing consistent and relevant information across customer touchpoints.

Team Leadership and Campaign Operations

• Lead, coach, and develop a team of two to three direct reports, establishing priorities, assigning responsibilities, and managing campaign production schedules.
• Oversee campaign workflows, production quality, and delivery timelines across manual campaigns and automated programs.
• Establish and maintain quality assurance standards, including audience validation, content review, link testing, configuration checks, and pre-deployment testing.
• Monitor daily campaign delivery, identify and resolve execution issues, and implement process improvements to maintain accuracy, efficiency, and consistency.
• Work with creative and technical team members to ensure campaigns meet marketing objectives and production requirements.

Analytics and Performance Optimization

• Monitor and evaluate campaign performance using relevant delivery, engagement, and conversion metrics.
• Collaborate with analytics teams to develop reporting and dashboards, identify trends, and translate findings into actionable recommendations.
• Conduct ongoing testing and optimization of audience segments, messaging, creative, calls to action, and send cadence.
• Focus on improving customer engagement, qualified lead generation, and appointments for home tours through relevant, data-informed communications.
• Recommend enhancements to marketing technologies, automation, templates, and campaign processes to improve effectiveness and operational efficiency.

Cross-Functional Collaboration and Compliance

• Partner with marketing, CRM, analytics, creative, web, and technical teams to coordinate campaign execution and maintain a consistent customer experience.
• Work with CRM teams on segmentation and list hygiene, creative teams on targeted content, analytics teams on reporting, and web teams on aligned landing pages.
• Coordinate with email service providers, developers, and other technology partners to support campaign configuration, testing, deployment, and troubleshooting.
• Ensure communications comply with applicable marketing regulations, privacy and consent requirements, accessibility standards, and brand guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least seven years of experience in email marketing, including campaign strategy, execution, and performance optimization.
• Hands-on SMS marketing experience; approximately two or more years is preferred.
• Experience with mobile push notifications or other messaging channels is desirable.
• Experience leading or managing employees, overseeing campaign workflows, and balancing multiple projects and deadlines.
• Strong knowledge of audience segmentation, personalization, customer lifecycle marketing, campaign cadence, and marketing automation.
• Experience with automated, behavior-triggered communications and customer journey development.
• Familiarity with email service providers, CRM platforms, campaign testing, quality assurance, and performance reporting.
• Strong analytical, organizational, and problem-solving skills, with the ability to use performance data to improve results.
• Excellent communication and collaboration skills, with the ability to work effectively across creative, marketing, analytics, CRM, web, and technical teams.
• Strong attention to detail and the ability to translate business objectives into effective marketing campaigns.

Preferred Qualifications

• Experience in homebuilding, residential real estate, automotive, retail, or another industry with national and regional marketing needs.
• Experience nurturing leads through an extended buying cycle with multiple customer touchpoints.
• Experience developing new messaging channels or expanding an established email program into a broader multi-channel strategy.
• Familiarity with email deliverability best practices, privacy requirements, messaging compliance, and accessibility standards.