Senior Editorial & Brand Storyteller

minnow; Charleston (WV); On-site; USD 70,000 - 95,000; Full time

Job summary

minnow is seeking a thoughtful storyteller to shape and maintain our voice across campaigns, product stories, email, web, social, print, and beyond. This hands-on role rewards clear, elegant language that feels distinctly minnow.

You will partner with the Head of Creative + Content to translate direction into compelling copy, edit across teams, and help craft editorial frameworks that keep our storytelling cohesive while evolving with culture.

Qualifications

• 6+ years of copywriting, editorial, content, or brand storytelling experience.
• Portfolio shows strong brand thinking and execution.
• Ability to move between big seasonal stories and product details.
• Comfort editing and refining copy across channels.

Responsibilities

• Help steward minnow's brand voice, keeping language consistent, recognizable, warm, and distinctly ours.
• Write copy across web, email, social, paid media, video, SMS, print, and more.
• Partner with Head of Creative + Content to turn seasonal concepts into compelling narratives.
• Develop campaign headlines, storytelling concepts, scripts, and editorial ideas.
• Write elevated product copy that communicates what makes each piece special.
• Find fresh ways to talk about launches, promotions, collaborations, and new products.
• Help create editorial frameworks, messaging tools, and voice guidelines.
• Edit and refine copy across the organization to protect the voice.

Skills

Copywriting

Brand storytelling

Editorial

Social media copy

Content planning

Job description

minnow is seeking a thoughtful storyteller to shape and maintain our voice across campaigns, product stories, email, web, social, print, and beyond. This hands-on role rewards clear, elegant language that feels distinctly minnow.

You will partner with the Head of Creative + Content to translate direction into compelling copy, edit across teams, and help craft editorial frameworks that keep our storytelling cohesive while evolving with culture.