Senior Brand Storyteller & Content Editor

minnow; Charleston (SC); On-site; USD 65,000 - 90,000; Full time

Job summary

minnow is seeking an Editorial & Content Manager to shape and maintain our voice across campaigns, product stories, email, web, social, print, and beyond. You’ll translate creative direction into clear, compelling language and partner with the Head of Creative + Content to ensure every touchpoint feels distinctly minnow.

This hands-on role rewards thoughtful storytelling, collaboration, and a craft-forward approach.

Qualifications

• 6+ years of experience in copywriting, editorial, content, or brand storytelling, ideally within fashion, lifestyle, kids, luxury, or consumer brands.
• Exceptional writer and editor with a portfolio showing brand thinking and execution.
• Natural storyteller who understands words and visuals together.
• Experience writing across multiple channels and adapting a brand voice.

Responsibilities

• Editorial + Copywriting across web, email, social, print, and other touchpoints.
• Write captions, scripts, and story language tailored to each platform.
• Develop editorial concepts, headlines, and storytelling that convey an emotional point of view.
• Edit and refine copy to protect minnow's voice across the organization.

Skills

Editorial & Copywriting

Brand storytelling

Content strategy

Social copywriting

Editing

Collaboration

Job description

minnow is seeking an Editorial & Content Manager to shape and maintain our voice across campaigns, product stories, email, web, social, print, and beyond. You’ll translate creative direction into clear, compelling language and partner with the Head of Creative + Content to ensure every touchpoint feels distinctly minnow.

This hands-on role rewards thoughtful storytelling, collaboration, and a craft-forward approach.