Senior Ecommerce Analytics & Insights Lead

reesmarx; Fort Lauderdale (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

reesmarx is seeking a Digital Product Manager, Testing & Insights to lead analytics, experimentation, and customer insights for our e-commerce business. You will diagnose performance changes and translate findings into prioritized commercial actions for digital and senior leadership, with no direct reports.

Based in Fort Lauderdale, FL, the role requires at least three days onsite weekly and collaboration with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology teams to

Qualifications

• Four or more years of experience in digital analytics, e-commerce analytics, conversion optimization, experimentation, customer insights, or a related discipline.
• Experience analyzing retail or e-commerce performance is required.
• Experience developing testing programs including hypothesis creation, prioritization, test design, measurement, interpretation, and results communication.
• Hands-on experience with web analytics platforms (GA4, Adobe Analytics) including funnel, segmentation, and customer journeys.
• Ability to diagnose performance changes and translate analysis into recommendations for executives.
• BI tools and AI-assisted analysis experience preferred.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Analyze performance across digital demand, traffic, conversion, AOV, funnel efficiency, retention, product categories, promotions, and channels.
• Lead deep-dive analyses to identify drivers behind changes in customer behavior, orders, revenue, and channel performance.
• Convert findings into concise explanations, prioritized recommendations, and executive-ready reporting for weekly reviews.
• Define KPIs, measurement baselines, data requirements, and reporting frameworks across web and mobile experiences.
• Develop hypotheses, success measures, and prioritization criteria for testing; analyze results and recommend changes.
• Evaluate customer journeys and funnel friction via behavioral data, segmentation, heatmaps, recordings, surveys, and usability research.
• Partner with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology to validate findings and drive improvements.

Skills

Digital analytics

E-commerce analytics

A/B testing

Data visualization

Google Analytics 4

Adobe Analytics

SQL

Education

Bachelor's degree or equivalent

Tools

Google Analytics 4

Adobe Analytics

BI tools

Job description

reesmarx is seeking a Digital Product Manager, Testing & Insights to lead analytics, experimentation, and customer insights for our e-commerce business. You will diagnose performance changes and translate findings into prioritized commercial actions for digital and senior leadership, with no direct reports.

Based in Fort Lauderdale, FL, the role requires at least three days onsite weekly and collaboration with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology teams to