Ecommerce Analyst

reesmarx; Fort Lauderdale (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

reesmarx is seeking a Digital Product Manager, Testing & Insights to lead analytics, experimentation, and customer insights for our e-commerce business. You will diagnose performance changes and translate findings into prioritized commercial actions for digital and senior leadership, with no direct reports.

Based in Fort Lauderdale, FL, the role requires at least three days onsite weekly and collaboration with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology teams to

Qualifications

• Four or more years of experience in digital analytics, e-commerce analytics, conversion optimization, experimentation, customer insights, or a related discipline.
• Experience analyzing retail or e-commerce performance is required.
• Experience developing testing programs including hypothesis creation, prioritization, test design, measurement, interpretation, and results communication.
• Hands-on experience with web analytics platforms (GA4, Adobe Analytics) including funnel, segmentation, and customer journeys.
• Ability to diagnose performance changes and translate analysis into recommendations for executives.
• BI tools and AI-assisted analysis experience preferred.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Analyze performance across digital demand, traffic, conversion, AOV, funnel efficiency, retention, product categories, promotions, and channels.
• Lead deep-dive analyses to identify drivers behind changes in customer behavior, orders, revenue, and channel performance.
• Convert findings into concise explanations, prioritized recommendations, and executive-ready reporting for weekly reviews.
• Define KPIs, measurement baselines, data requirements, and reporting frameworks across web and mobile experiences.
• Develop hypotheses, success measures, and prioritization criteria for testing; analyze results and recommend changes.
• Evaluate customer journeys and funnel friction via behavioral data, segmentation, heatmaps, recordings, surveys, and usability research.
• Partner with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology to validate findings and drive improvements.

Skills

Digital analytics

E-commerce analytics

A/B testing

Data visualization

Google Analytics 4

Adobe Analytics

SQL

Education

Bachelor's degree or equivalent

Tools

Google Analytics 4

Adobe Analytics

BI tools

Job description

Digital Product Manager, Testing & Insights

Company Overview

Our client is a national specialty retailer serving consumers and professional customers through stores, e-commerce, and a commercial sales division. The business supports a large multichannel customer base with significant seasonal variation across products, promotions, and purchasing behavior.

Job Overview

The Digital Product Manager, Testing & Insights is a senior individual contributor responsible for digital analytics, experimentation, and customer insights across the e-commerce business. This person will independently diagnose performance changes and convert complex findings into prioritized commercial actions for digital and senior leadership.

The position serves as the dedicated analytics and insights resource for the digital organization and has no direct reports. Experience analyzing retail or e-commerce performance is required. This position is based in Fort Lauderdale, Florida, and requires at least three days onsite each week.

Responsibilities

• Analyze performance across digital demand, traffic, conversion, average order value, funnel efficiency, retention, product categories, promotions, and acquisition channels.
• Lead deep-dive analyses to identify the business drivers behind changes in customer behavior, orders, revenue, and channel performance.
• Convert findings into concise explanations, prioritized recommendations, and executive-ready reporting for weekly business reviews.
• Define key performance indicators, measurement baselines, data requirements, and reporting frameworks across web and mobile experiences.
• Develop hypotheses, success measures, and prioritization criteria for A/B and multivariate testing, then analyze results and recommend changes.
• Evaluate customer journeys and funnel friction through behavioral data, segmentation, heatmaps, session recordings, surveys, and usability research.
• Partner with Product, UX, Engineering, Marketing, Merchandising, Analytics, and Technology teams to validate findings and implement measurable improvements.

Qualifications / Skills

• Four or more years of experience in digital analytics, e-commerce analytics, conversion optimization, experimentation, customer insights, or a related discipline.
• Experience analyzing commercial performance within a retail or e-commerce business is required.
• Experience developing testing programs that include hypothesis creation, prioritization, test design, measurement, statistical interpretation, and results communication.
• Hands-on experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, or comparable tools, including funnel, segmentation, and customer-journey analysis.
• Demonstrated ability to independently diagnose performance changes and translate analysis into specific recommendations for commercial and executive stakeholders.
• Experience with business-intelligence tools, customer-insight methods, and AI-assisted analysis is preferred.
• A bachelor’s degree in analytics, statistics, business, marketing, information systems, or a related field, or equivalent professional experience.