Senior Earned Media & PR Strategist

Bloomerang; Indianapolis (IN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Bloomerang is seeking an experienced Earned Media Lead to own our media relations strategy in a fast-paced, velocity-driven environment. You will translate data, product launches, and research findings into compelling pitch-ready stories and secure placements across tech and nonprofit outlets.

Collaborating with the Director of Brand Communications, you’ll steer trendjacking, write bylines and op-eds, manage awards submissions, and ensure every media moment reinforces Bloomerang’s brand

Qualifications

• 8+ years of experience in public relations or media relations
• Experience in B2B, SaaS, or technology
• Track record of earned media placements
• Established relationships with journalists and editors
• Strong writing across pitches, bylines, op-eds, press releases
• Ability to move quickly on trendjacking and reactive opportunities
• Familiarity with AI tools for pitch personalization and monitoring
• Experience coordinating with C-suite executives on messaging

Responsibilities

• Own Bloomerang’s earned media strategy and proactive pitch pipeline.
• Maintain direct relationships with reporters across tech and nonprofit trade press.
• Evaluate placement opportunities using SOV and AI-citation visibility.
• Write and place bylines, op-eds, and press releases with executives.
• Manage trendjacking responses and awards submissions.
• Own earned media reporting and share of voice analytics.
• Oversee podcast and Substack pitching as extensions of earned media.
• Use AI tools to speed up drafts while keeping brand voice.

Skills

Media relations

Pitching

Writing skills

AI tools

Trendjacking

C-suite collaboration

Reporting

Education

Bachelor's degree in Communications/Journalism/Marketing

Job description

Bloomerang is seeking an experienced Earned Media Lead to own our media relations strategy in a fast-paced, velocity-driven environment. You will translate data, product launches, and research findings into compelling pitch-ready stories and secure placements across tech and nonprofit outlets.

Collaborating with the Director of Brand Communications, you’ll steer trendjacking, write bylines and op-eds, manage awards submissions, and ensure every media moment reinforces Bloomerang’s brand