Earned Media Strategy Director

WSA IPG DXTRA, Inc.; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Current Global is seeking an experienced earned media strategist and storyteller to lead client programs and drive earned-first campaigns for consumer brands. You will shape communications strategies, build media programs and mentor teams across disciplines to deliver results.

The role focuses on turning cultural insights into compelling narratives, managing senior client relationships and identifying opportunities within news cycles and trends for impactful coverage.

Qualifications

• At least 7 years of public relations and communications experience, with a strong focus on consumer communications and earned media; agency experience preferred
• Proven experience developing and executing integrated, earned‑first media campaigns
• Strong understanding of consumer media, cultural trends and the broader media ecosystem
• Experience working across earned, social, influencer and other integrated communications channels
• BA or BS in Communications or a related field

Responsibilities

• Shape communications strategies, develop earned-first approaches and lead media programs that drive results for consumer brands.
• Mentor junior team members, manage significant workstreams and collaborate across disciplines.
• Identify news cycles, cultural moments and emerging trends to create opportunities for clients.

Skills

Trusted Advisor

Earned Media Strategies

Storytelling

Media Relationships

Industry Trends

Cultural Insight

Team Leadership

Cross-Disciplinary Collaboration

New Business Ideation

Result Delivery

Education

BA or BS in Communications

Job description

Current Global is seeking an experienced earned media strategist and storyteller to lead client programs and drive earned-first campaigns for consumer brands. You will shape communications strategies, build media programs and mentor teams across disciplines to deliver results.

The role focuses on turning cultural insights into compelling narratives, managing senior client relationships and identifying opportunities within news cycles and trends for impactful coverage.