Senior E-Commerce Manager - Alfred Music

Peaksware; Louisville (CO); On-site; USD 79,000 - 131,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid holidays

On-site fitness facility

Product discounts

Job summary

Peaksware, home to Alfred Music, seeks a Senior E‑Commerce Manager to own and grow Alfred Music’s digital commerce, focusing on Amazon and Shopify. You will develop strategies to drive revenue, enhance customer experience, and optimize product visibility while collaborating with internal teams and external partners.

The role demands a strategic, hands‑on leader with deep experience in ecommerce channels, analytics, and lifecycle marketing to build a scalable operation.

Qualifications

• 5+ years in ecommerce or digital commerce.
• Experience growing $1M+ annual revenue ecommerce business; larger scale preferred.
• Hands-on experience with Amazon and Shopify management.

Responsibilities

• Own ecommerce strategy across DTC, Amazon, Shopify and other channels.
• Lead site merchandising, catalog content, navigation, pricing and promotions.
• Improve conversion, acquisition, engagement, retention strategies.
• Oversee SEO and product discoverability across channels.
• Manage email and lifecycle marketing with internal and external partners.
• Lead Amazon/Shopify operations, listings, promotions and growth.
• Analyze performance data to drive business decisions.
• Coordinate with agencies and contractors to support ecommerce roadmap.
• Identify new tools and processes to boost performance.

Skills

Ecommerce strategy

Amazon & Shopify

SEO & product discoverability

Conversion optimization

Email lifecycle marketing

Analytics & data-driven decisions

Vendor/agency management

Cross-functional collaboration

Tools

Google Analytics 4

Google Merchant Center

Google Search Console

Tableau / Sigma

Job description

Company Information

Peaksware is the parent company for industry-leading brands MakeMusic, Alfred Music, and formerly TrainingPeaks and TrainHeroic. Our software platforms maximize the potential of expert instructors to reach and impact the lives of the world’s committed performers. We empower athletes and musicians to achieve their peak potential through data-driven software, robust analytics, and expert-led content.

We operate at the intersection of technology, finance, and human performance. As a lean, high-growth organization, we value execution, intellectual curiosity, and radical candor.

General Summary

Reporting to the Senior Director, Growth the Senior E-Commerce Manager will own and drive the ecommerce strategy and day-to-day performance of Alfred Music’s digital commerce channels, with a primary focus on Amazon and Shopify. This role will be responsible for developing and executing strategies that grow revenue, improve the customer experience, optimize product visibility, and strengthen overall ecommerce performance. The ideal candidate is both strategic and hands‑on, with deep experience managing Amazon and Shopify and a track record of translating ecommerce strategy into measurable results. This person will work closely with internal teams, agencies, consultants, and contractors to execute the ecommerce roadmap while helping build a scalable and sustainable ecommerce operation.

Core Functions

• Own and execute Alfred Music’s overall ecommerce strategy across DTC, Amazon, Shopify, and other marketplace channels, with accountability for driving sustainable revenue growth.
• Lead site merchandising, including product assortment, catalog content, navigation, search, pricing, promotions, and the overall online customer experience.
• Develop and execute strategies to improve ecommerce conversion, customer acquisition, engagement, and retention.
• Own ecommerce SEO and product discoverability strategies across owned and marketplace channels.
• Manage ecommerce email and lifecycle marketing initiatives in partnership with internal teams and external partners.
• Oversee Amazon and Shopify operations and strategy, including product listings, merchandising, promotions, SEO, account management, and marketplace growth.
• Analyze ecommerce performance, customer behavior, and channel data to identify opportunities, measure results, and guide business decisions.
• Manage and provide strategic direction in collaboration with your manager to agencies, consultants, and contractors supporting ecommerce, while helping build a scalable and sustainable internal operation.
• Identify and implement new ecommerce tools, technologies, processes, and marketplace opportunities that improve performance and operational efficiency.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 5+ years of progressive experience in ecommerce, digital commerce, or a related field.
• Experience owning or managing an ecommerce business generating $1M+ in annual revenue, with experience at larger scale preferred.
• Proven experience managing and growing ecommerce channels, with significant hands‑on experience with Amazon and Shopify.
• Demonstrated experience developing and executing ecommerce strategy across areas such as merchandising, promotions, pricing, conversion, SEO, analytics, email, and marketplace management.
• Strong understanding of ecommerce performance metrics and the ability to use data and analytics to drive business decisions and optimize channel performance.
• Experience managing external agencies, consultants, and/or contractors and providing clear strategic direction.
• Strong project management and organizational skills, with the ability to balance strategic initiatives with hands‑on execution.
• Excellent communication and cross‑functional collaboration skills.

Desired Qualifications

• Deep experience managing Amazon, including Vendor Central and/or Seller Central, product listings, promotions, merchandising, SEO, and marketplace growth.
• Experience managing a DTC ecommerce business through Shopify.
• Experience with Google Merchant Center, Google Analytics 4, and Google Search Console.
• Experience with BI, reporting, or data visualization tools such as Tableau, Sigma or others.
• Experience with additional ecommerce marketplaces beyond Amazon.
• Experience working with large or complex product catalogs and/or high SKU volumes.
• Experience in music, publishing, or a related industry is a plus, but not required.

If this role appeals to you and you believe you could grow into it, we would rather hear from you than have you rule yourself out.

All applicants will receive equal consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or length of time spent unemployed.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel

This position requires approximately 10–15% travel, primarily for trade shows, industry events, and other business-related activities. Travel may be more frequent during the first six months to build a strong understanding of our customers, products, and purchasing behaviors.

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role is $78,518-$130,864. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.

Benefits and Perks

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on‑site fitness facility, as well as employee only access to on‑site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.