Marketing Ops Lead: HubSpot & Analytics

Peaksware; Louisville (CO); Presencial; USD 69.000 - 114.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) match

Paid holidays

Flexible time off

Product discounts

On-site fitness PARC access

Bike storage

Descripción de la vacante

Peaksware, comprising Alfred Music and MakeMusic, is seeking a Marketing Operations Specialist to own the Martech stack and ensure data accuracy across HubSpot, CRM, and BI tools. You will design automation, attribution, and reporting infrastructure supporting campaigns across Music Brands and work closely with Digital and Content Marketing teams.

You will improve data quality, lead scoring, and reporting processes while collaborating with Sales, Product Marketing, and executive stakeholders.

Formación

• 3+ years in marketing operations with HubSpot admin as system owner.
• Experience building reports in Sigma/Looker/Tableau/Power BI with data warehouse access.
• Proficiency in GA4, Google Tag Manager, and Excel/Google Sheets.
• Experience troubleshooting data flow between marketing, CRM, ecommerce and product systems.
• Experience with A/B and multivariate testing and AI tools (Claude/OpenAI).
• Working knowledge of HTML/CSS for email templates and landing pages; CMS experience.
• Understanding of SaaS business models and the customer lifecycle.
• Strong project management and communication with senior stakeholders.

Responsabilidades

• Own HubSpot as system owner for Music Brands and manage Marketing Hub, Sales Hub, and CMS.
• Build and maintain workflows, emails, forms, landing pages, lists, and lead nurture programs.
• Own HubSpot data architecture: properties, lifecycle stages, pipelines, data hygiene.
• Own campaign setup and attribution, including UTM governance and multi-touch reports.
• Develop and maintain lead scoring and qualification models.
• Build dashboards and reports in HubSpot, Sigma, GA4 to show funnel performance.
• Coordinate multi-channel campaigns and run A/B/multivariate tests.

Conocimientos

HubSpot administration

GA4

Google Tag Manager

Excel/Sheets

A/B testing

AI tools

Data troubleshooting

Project management

Communication

Herramientas

Sigma

Looker

Tableau

Power BI

Snowflake/BigQuery

WordPress

Shopify

Descripción del empleo

Peaksware, comprising Alfred Music and MakeMusic, is seeking a Marketing Operations Specialist to own the Martech stack and ensure data accuracy across HubSpot, CRM, and BI tools. You will design automation, attribution, and reporting infrastructure supporting campaigns across Music Brands and work closely with Digital and Content Marketing teams.

You will improve data quality, lead scoring, and reporting processes while collaborating with Sales, Product Marketing, and executive stakeholders.