Global Marketing Communications Lead – Electrophysiology

Abbott; Austin (TX); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Health coverage

Retirement plan

Tuition reimbursement

Education benefits

Job summary

Abbott is a global healthcare leader based in Austin, TX, seeking a strategic, hands-on Global Marketing Communications Manager for the Electrophysiology business. You’ll own messaging, asset creation, and end-to-end campaigns across channels, partnering with product marketing and regional teams to drive measurable results.

In this working manager role, you will set strategy, lead a high-performing team, and balance long-term branding with day-to-day execution in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of marketing experience with a strong foundation in brand and channel marketing.
• Proven ability to develop and execute integrated, multi-channel campaigns.
• Experience in communications strategy, messaging, content development, and asset lifecycle management.
• Strong strategic thinking with a willingness to execute tactically.
• Excellent project management and stakeholder management skills.
• Digital marketing expertise (SEO, SEM, social, and digital channels) is a plus.
• Agency experience is also a plus.
• Medical device or healthcare experience preferred but not required.
• Willingness to travel up to 25%.

Responsibilities

• Lead global brand and communications strategy across advertising, promotions, and omnichannel campaigns.
• Develop messaging frameworks aligned to brand and product strategy.
• Drive creation, review, and approval of marketing assets, ensuring alignment with brand standards and regulatory requirements.
• Partner with product marketing and market development teams to define communication objectives and integrated campaign plans.
• Execute campaigns end-to-end, from strategy through launch and optimization.
• Serve as the channel strategy expert—recommending the most effective mix of channels to achieve business goals.
• Manage timelines, budgets, and project execution across multiple complex initiatives.
• Act as brand steward, ensuring consistency across all touchpoints globally.
• Lead and develop a high-performing team; provide coaching, feedback, and career development.
• Manage agency and vendor partners to deliver high-quality work on time and on budget.
• Collaborate cross-functionally with internal stakeholders and external partners, including across various geographies.

Skills

Brand & channel marketing

Integrated multi-channel campaigns

Strategic thinking

Project management

Stakeholder management

Team leadership / development

Education

Bachelor's degree or equivalent experience

Tools

SEO

SEM

Digital marketing platforms

Job description

Abbott is a global healthcare leader based in Austin, TX, seeking a strategic, hands-on Global Marketing Communications Manager for the Electrophysiology business. You’ll own messaging, asset creation, and end-to-end campaigns across channels, partnering with product marketing and regional teams to drive measurable results.

In this working manager role, you will set strategy, lead a high-performing team, and balance long-term branding with day-to-day execution in a fast-paced environment.