Growth-Centric CMO: Scale High-Volume DTC Lead Gen

Superior Executive Legal Recruiting; Burbank (CA); On-site; USD 150,000 - 250,000; Full time

Job summary

A recruiting firm is looking for an experienced Chief Marketing Officer to lead direct-to-consumer lead generation for a high-volume litigation firm. The ideal candidate will have over 8 years in performance marketing, demonstrating a strong ROI focus and hands-on experience with significant budgets. Responsibilities include scaling paid acquisition and optimizing campaigns across channels, while ensuring conversion rates are improved. Proven leadership and expertise in high-volume environments are essential. This position is pivotal for driving growth through comprehensive marketing strategies.

Qualifications

• 8+ years in DTC/performance marketing with proven revenue impact.
• Hands‑on paid media experience building and managing campaigns directly.
• Experience in high-volume, complex funnel environments.

Responsibilities

• Own and scale paid acquisition across various platforms.
• Drive full-funnel performance and manage conversions effectively.
• Build and optimize growth systems and testing frameworks.

Skills

DTC performance marketing

Campaign management

Testing and optimization

Leadership

Job description

A recruiting firm is looking for an experienced Chief Marketing Officer to lead direct-to-consumer lead generation for a high-volume litigation firm. The ideal candidate will have over 8 years in performance marketing, demonstrating a strong ROI focus and hands-on experience with significant budgets. Responsibilities include scaling paid acquisition and optimizing campaigns across channels, while ensuring conversion rates are improved. Proven leadership and expertise in high-volume environments are essential. This position is pivotal for driving growth through comprehensive marketing strategies.