Senior Director, Web & Digital Marketing

BigPanda, Inc.; United States; On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Remote-first environment

Unlimited PTO

Comprehensive health benefits

Competitive equity

12 paid holidays

Job summary

BigPanda is seeking a Senior Director of Web & Digital Marketing to own the entire digital presence, including the website, paid media, and visibility. The role combines strategic leadership with hands-on execution, emphasizing AI-native approaches and cross-functional collaboration with Marketing Ops.

You will drive website redesigns, define the digital stack, ensure security and privacy compliance across regions, and translate performance into actionable plans for leadership.

Qualifications

• 12+ years in digital marketing with ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization.
• AI-native approach with ability to leverage AI for velocity, creativity, and execution.
• Experience rebuilding digital infrastructure in close partnership with Marketing Ops.
• Led a full website redesign with strong design sensibility and cross-functional alignment.
• Security, GDPR/consent compliance, and data privacy across regions.

Responsibilities

• Own the BigPanda website as a business asset, driving performance, design, evolution, and pipeline contribution.
• Own AI-native digital strategy, visibility, and content strategy across surfaces.
• Set and own paid media strategy with a focus on ROI and pipeline contribution.
• Ensure security posture and governance across regions, vendor reviews, and compliance.
• Translate digital performance into strategic leadership-level insights and real-time reporting.
• Rethink execution models to be more agile and AI-enabled with external partners.

Skills

SEO/AEO/GEO

Website strategy

Paid media

Conversion optimization

AI-native tools

Cross-functional collaboration

Stakeholder management

Tools

GA4 / web analytics

SEO tools

AI tooling

Job description

Location requirements:

Remote based role.Open to candidates in the United States.

About the Role

BigPanda is looking for a Senior Director of Web & Digital Marketing who thinks in systems and builds for the future – not someone to run what we have, but someone to rethink it. This role is for a leader who is AI-native: someone who reaches for AI tools first, experiments relentlessly, and sees the current marketing technology landscape as an opportunity to rebuild smarter rather than extend what exists.

This is not a Marketing Operations role. Marketing Ops is a strong, dedicated function that owns the implementation of our tools and technology – this role works alongside them as a strategic partner, bringing the digital marketing expertise and external perspective needed to evaluate what belongs in our stack, what should be sunset, and what should be built differently. The website is the exception – this hire owns it directly, end-to-end. Everywhere else, the best outcomes come from this role and Marketing Ops thinking through the hard decisions together.

You will own our entire digital presence – web, paid media, search visibility, agency relationships, security, and compliance – and bring the clarity to know what to keep, what to replace, and what to build from scratch. This is a senior individual contributor role.

Areas of Accountability

Website, Design & Digital Experience

Own the BigPanda website as a business asset – responsible for its performance, design, evolution, and pipeline contribution. You bring a strong design sensibility and technical acumen. This includes leading a website redesign, managing the ongoing roadmap, and ensuring the site is continuously optimized for conversion. You set the vision and hold partners to it.

AI-Native Digital Strategy & Visibility

Own BigPanda's position in search – traditional, AI-generated, and answer engine. You don’t just optimize for where buyers have been; you anticipate where they’re going. You have a point of view on AEO and GEO, you understand how large language models surface and cite content, and you build the infrastructure to make BigPanda visible and credible across every surface that matters. You leverage AI tools to move faster, test more, and scale content and technical SEO in ways that weren’t possible two years ago.

Paid Media & Performance Marketing

Set and own our paid media strategy with a performance marketing discipline – clear accountability for pipeline contribution, ROI, and spend efficiency. You know how to build a paid program that scales, and you know when not to scale until the measurement infrastructure supports it.

Security, Compliance & Governance

Own the security posture of our digital properties and ensure compliance across regions – including GDPR, cookie consent, and data privacy requirements. You understand how to work with Legal and IT to navigate these requirements. You bring the same rigor to vendor security reviews and contractor agreements, ensuring every partner in our ecosystem meets the bar.

Insights & Reporting

Translate digital performance into strategic decisions. You will own web analytics, build the reporting infrastructure that gives leadership real-time visibility into traffic, conversion, and pipeline contribution, and present a clear, confident point of view on what the data means and what we should do about it.

Infrastructure Rethink

Own and evolve our entire execution model – including how and when we engage external partners – with an eye toward building something more agile, AI-enabled, and less dependent on traditional agency structures.

Who You Are

You are AI-native. You build workflows with AI tools, you experiment with what’s possible, and you see the current moment as an opportunity to rethink how digital marketing functions. You have strong opinions about what the right stack looks like, and you’re willing to make the case for change even when it’s uncomfortable.

You have owned digital infrastructure end-to-end before – not just managed it. You’ve led a website redesign, navigated security and compliance requirements across regions, and built paid programs that are accountable to pipeline, not just impressions. You have a strong design sensibility and can direct creative partners with confidence.

You are an exceptional cross-functional partner. You know how to work alongside functions like Marketing Ops and Product Marketing to drive shared outcomes. You bring strategic altitude paired with operational excellence. You don’t wait for a perfect plan, you don’t need a large team, and you move quickly when something isn’t working.

What We're Looking For

• 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization
• AI-native – you reach for AI tools first, know how to get results from them, and understand how to leverage them radically for velocity, creativity, and execution
• Proven experience auditing and rebuilding digital infrastructure in close partnership with Marketing Ops or similar functions
• Experience leading a full website redesign from business case through launch, with a strong eye for design
• Expertise in AEO, GEO, and AI-generated search – with a forward-looking point of view on where this is headed
• Experience owning website security posture, GDPR/consent compliance, and vendor security reviews across multiple regions
• Strong negotiation and vendor management skills – able to hold agencies and contractors to a high bar
• Performance marketing discipline with clear accountability for pipeline contribution and ROI
• Exceptional communicator – able to translate complex digital strategy into compelling narratives for senior leadership
• Natural collaborator – able to work alongside technical and operational functions to drive shared outcomes

About BigPanda

BigPanda delivers agentic automation for IT operations. We enable enterprise IT to keep its digital world running by transforming manual and reactive human processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents at machine speed. That’s why the world’s most trusted brands rely on BigPanda to improve operational efficiency and deliver exceptional service reliability to their customers.

We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.

Our Benefits:

• Competitive equity
• Remote-first environment
• Unlimited PTO
• Twelve (12) paid holidays throughout the year
• Comprehensive health benefits
• #PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses, plus up to eighteen (18) weeks of fully paid leave for birthing parents and up to twelve (12) weeks for non-birthing parents.
• Financial planning services
• Employee learning & development budget
• Values-based recognition (quarterly and annually)
• Social community & ERG programs
• Dog friendly office
• Lunches provided in office
• Flexible work environment along with a work-from-home stipend to support remote work arrangements
• Values-based culture

Please note that visa sponsorship is not available for this position.

Market competitive salary with an anticipated base compensation range of $151,725 - $210,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run one compensation review cycle per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.

BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Note: BigPanda is an E-Verify Employer

If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].