Director, Value-Based Care Strategy & Communications

CVS Health; Annapolis (MD); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health, as a leading health care innovator, seeks a seasoned strategist to drive value-based care (VBC) initiatives across Commercial, Medicare, and Medicaid. You will craft messaging, develop executive presentations, and align cross‑functional teams to communicate impact.

You will partner with analytics, finance, network, and sales to quantify outcomes, support RFP responses, and advance thought leadership through conferences and webinars.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care and population health initiatives.
• Demonstrated success developing executive presentations, strategic communications, or RFP responses.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partner with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Lead VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborate with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Create and maintain standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensure consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advance Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitor industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Lead internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serve as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Executive communications

Cross-functional leadership

Project management

Verbal and written communication

Strategic storytelling

Education

Bachelor's degree

Job description

CVS Health, as a leading health care innovator, seeks a seasoned strategist to drive value-based care (VBC) initiatives across Commercial, Medicare, and Medicaid. You will craft messaging, develop executive presentations, and align cross‑functional teams to communicate impact.

You will partner with analytics, finance, network, and sales to quantify outcomes, support RFP responses, and advance thought leadership through conferences and webinars.