Senior Director, Strategic Media Planning

PHD; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

PHD in San Francisco is seeking a Senior Director of Media Planning to lead the planning practice, set strategic standards, and drive client outcomes through full-funnel thinking. You will own the P&L for assigned accounts, mentor planners and leaders, and champion a planning philosophy that moves the industry forward.

This leadership role shapes how our entire planning practice operates. This is a strategic role where your thinking influences client success, agency offerings, and the

Qualifications

• 15+ years of media planning experience in a senior leadership role.
• Proven track record leading integrated campaigns that drive brand growth and performance.
• Deep expertise across traditional, digital, social, programmatic, and emerging channels.
• Strong understanding of media measurement, attribution, analytics, and effectiveness research.
• Demonstrated ability to develop talent and build high-performing planning teams.
• Experience leading new business development and shaping agency offerings.
• Proficiency with media planning and analytics tools; comfortable with data-driven decision making.
• P&L management experience; comfortable owning revenue, margin, and profitability.

Responsibilities

• Strategic Practice Leadership: establish integrated media planning standards across client relationships.
• Client & Account Leadership: own P&L for strategic accounts and drive revenue growth.
• Team & Talent Development: build and mentor a high-performing planning team.
• Cross-Functional Leadership: partner with Creative, Insights, Analytics, and Commerce to embed planning.

Skills

Media planning

P&L management

Leadership

Cross-functional collaboration

Tools

Media planning tools

Analytics tools

Job description

PHD in San Francisco is seeking a Senior Director of Media Planning to lead the planning practice, set strategic standards, and drive client outcomes through full-funnel thinking. You will own the P&L for assigned accounts, mentor planners and leaders, and champion a planning philosophy that moves the industry forward.

This leadership role shapes how our entire planning practice operates. This is a strategic role where your thinking influences client success, agency offerings, and the