Senior Director, Single-Family Marketing Strategy

The Fannie Mae; Washington (District of Columbia); Hybrid; USD 155,000 - 209,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive compensation and benefits

Job summary

Fannie Mae is seeking a Director of Single-Family Marketing to translate business priorities into integrated strategies that strengthen customer engagement, accelerate adoption, and deliver measurable outcomes across the enterprise.

The role requires leading a team, collaborating with product, sales, and servicing, and guiding cross-functional marketing initiatives to drive growth and value for customers and the company.

Qualifications

• 8+ years in a Marketing leadership role with experience in strategy, engagement, communications, business development, and consulting.
• Industry experience in financial services, housing finance, mortgage, banking, fintech, or related fields.

Responsibilities

• Serve as the primary marketing advisor to Single-Family leadership and represent Marketing in planning and governance.
• Lead annual marketing strategy, plan, and budget for Single-Family.
• Translate business objectives and customer insights into measurable priorities, growth opportunities, and market strategies.
• Align marketing resources with high-priority initiatives and enterprise objectives.
• Lead integrated marketing plans to support customer engagement, awareness, adoption, education, and growth.
• Partner with product, platform, policy, servicing, and sales teams to support strategic initiatives and customer adoption.
• Ensure marketing investments are connected to business objectives and customer outcomes.
• Oversee governance and planning processes for transparency, focus, and accountability.
• Develop talent and build organizational capability by coaching four direct reports and driving continuous improvement.

Skills

Marketing leadership

Business strategy

Customer engagement

Communications

Business development

Consulting

Education

Bachelor's degree

Master's degree

Job description

Fannie Mae is seeking a Director of Single-Family Marketing to translate business priorities into integrated strategies that strengthen customer engagement, accelerate adoption, and deliver measurable outcomes across the enterprise.

The role requires leading a team, collaborating with product, sales, and servicing, and guiding cross-functional marketing initiatives to drive growth and value for customers and the company.