Senior Director, Salesforce Architecture & Integrations

BTL Industries; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

BTL Industries is seeking an experienced Director of Salesforce Architecture & Integrations to lead strategy, architecture and development of our Salesforce environment. This senior role acts as the technical authority across Marketing, Sales, Finance, Service and other commercial functions, guiding data structures, workflows, automations, reporting, permissions and integrations.

The Director will oversee connected applications (Commissionly, Digimind, Semrush, BombBomb) and custom programs,

Qualifications

• Bachelor's degree or equivalent professional experience.
• 8+ years of experience with Salesforce, CRM architecture or enterprise commercial systems.
• Deep, hands-on knowledge of Salesforce administration and solution architecture, including Flow, automation, permissions, data models, reporting and dashboards.
• Experience managing Salesforce integrations, AppExchange applications, APIs and custom-developed business programs.
• Demonstrated ability to translate complex business processes into scalable technical solutions.
• Experience supporting new-product, business-unit or commercial-program launches.
• Strong understanding of data governance, system-to-system mapping, testing, release management and change control.
• Ability to trace problems across multiple systems and determine where workflow, integration or reporting failures originate.
• Experience managing Salesforce partners, developers, consultants and software vendors.
• Strong communication skills with the ability to explain complex technical issues to business and executive stakeholders.
• Experience providing technical direction to administrators or developers in a cross-functional environment.

Responsibilities

• Own the architecture, technical standards and long-term roadmap for BTL's Salesforce environment.
• Develop a deep understanding of BTL's lead, account, opportunity, customer, product, vendor and reporting workflows.
• Translate business requirements into scalable Salesforce solutions, including objects, fields, record types, flows, automations, permissions, reports and dashboards.
• Identify and resolve fragile, conflicting, redundant or undocumented processes while protecting data quality and historical reporting.
• Establish and maintain development, testing, release-management, rollback and change-control practices.
• Serve as the technical escalation point for complex Salesforce, integration, data and reporting issues.
• Own technical governance for Salesforce applications, APIs, connectors and third-party platforms, including Commissionly, Digimind, Semrush and BombBomb.
• Oversee custom-developed programs and specialized workflows, including vendor-payment and approval processes.
• Evaluate whether business requirements are best addressed through native Salesforce functionality, AppExchange solutions, integrations or custom development.
• Maintain documentation of critical applications, automations, integrations, data flows, service accounts and technical dependencies.
• Establish consistent data definitions and reporting structures across products, divisions, territories and commercial teams.
• Partner with leadership to deliver reliable reporting on leads, opportunities, sales, installations, active accounts, product utilization and other key performance indicators.
• Serve as a technical partner in new product, division and commercial-program launches, ensuring Salesforce, connected platforms, permissions, routing, commissions and reporting are ready before launch.
• Support onboarding of applicable modem-enabled products into BTL's Kanban environment and troubleshoot issues spanning devices, connectivity, account mapping, Salesforce and utilization reporting.
• Review architecture-sensitive work completed by internal administrators, consultants and developers.
• Provide technical mentorship to system administrators and evaluate vendor recommendations, project scopes, licensing costs and technical performance.
• Reduce dependence on individual employees or vendors through clear documentation, repeatable processes, knowledge transfer and business-continuity planning.

Skills

Salesforce architecture

CRM design

Workflow automation

Data modeling

Integrations

Reporting & dashboards

Vendor management

Technical mentorship

Communication skills

Education

Bachelor's degree

Tools

Salesforce

Job description

BTL Industries is seeking an experienced Director of Salesforce Architecture & Integrations to lead strategy, architecture and development of our Salesforce environment. This senior role acts as the technical authority across Marketing, Sales, Finance, Service and other commercial functions, guiding data structures, workflows, automations, reporting, permissions and integrations.

The Director will oversee connected applications (Commissionly, Digimind, Semrush, BombBomb) and custom programs,