Senior Director, Sales - Amazon

TWCC Product Devel + Sales; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Carter’s Inc. in United States is seeking an executive-focused leader to drive Amazon businesses across brands with full P&L accountability.

You will set vision for annual planning, product assortment, promotions, and sustainable growth, coordinating with Vendor Central and leading teams across Merchandising, Brand Marketing, Growth Media, Creative, Operations, and Supply Chain. You will oversee forecasting, inventory health, KPI reporting, and post-promotion analysis to inform decisions and

Qualifications

• Must have 8+ years managing Amazon/ecommerce in apparel/fashion/CPG.
• Experience running a high-volume Amazon 1P business (Vendor Central).
• Strong ability to influence partners and build relationships.
• Advanced analytical and forecasting skills; translate data into action.
• Proven success driving growth and negotiating complex agreements.
• Strong decision-making, organization, and problem-solving skills.
• Clear communicator, able to present to leadership.
• Able to work independently in a fast-paced environment.

Responsibilities

• Define and execute Amazon strategy across brands/categories with full P&L accountability.
• Lead cross-functional alignment across Merchandising, Brand Marketing, Growth Media, Creative, Operations, and Supply Chain.
• Direct Amazon retail media and digital marketing strategy (Sponsored products, brands, display).
• Oversee development of accurate, forward-looking sales forecasts in collaboration with Demand Planning and Supply Chain.
• Establish KPI frameworks and reporting cadences for leadership visibility.
• Drive post-promotion analysis and translate learnings into improvements for future planning.

Skills

Amazon/ecommerce leadership

Influence partners

Analytical skills

Forecasting

Communication to leadership

Independent worker

Tools

Vendor Central

Analytics platforms

Job description

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:

70%: Amazon Business Leadership & Growth Define and execute the long-term Amazon strategy across all assigned brands and categories, holding full P&L accountability for sales, profit, and market share performance. Set the vision for annual planning, product assortment, promotional strategy, and sustainable growth, translating business objectives into clear priorities for the team. Serve as the senior point of contact for Amazon Vendor Managers and key internal stakeholders, building relationships that open doors and create competitive advantage. Lead cross-functional alignment across Merchandising, Brand Marketing, Growth Media, Creative, Operations, and Supply Chain — ensuring teams are resourced, focused, and moving in the same direction. Direct Amazon retail media and digital marketing strategy (Sponsored Products, Sponsored Brands, Sponsored Display), setting performance expectations and guiding the team toward traffic, conversion, and ROI targets. Champion a data-driven culture by synthesizing performance trends, competitive intelligence, and market insights to inform strategic decisions on pricing, content, promotions, and assortment. Influence senior leadership, cross-functional partners, and external stakeholders to build consensus and accelerate growth.

30%: Operations, Forecasting & Analytics Oversee the development of accurate, forward-looking sales forecasts (weekly through annual) in close partnership with Demand Planning and Supply Chain, ensuring alignment across the organization. Hold accountability for inventory health, setting standards for replenishment and in-stock performance that protect revenue and customer experience. Establish KPI frameworks and reporting cadences that give leadership clear visibility into business performance and emerging risks or opportunities. Champion best-in-class use of Vendor Central and analytics platforms, setting expectations for how data informs decisions across the team. Drive post-promotion analysis and translate learnings into actionable improvements for future planning cycles. Identify and lead process improvement initiatives that scale the business, strengthen forecasting accuracy, and raise the bar on account management. Sponsor and guide high-priority special projects, providing strategic direction and removing obstacles for the team.

WE’D LOVE TO HEAR FROM YOU IF:

• Must Have 8+ years managing Amazon/ecommerce businesses in apparel, fashion, or consumer products
• Experience running a high-volume Amazon 1P business (Vendor Central, trade management)
• Strong ability to influence partners and build relationships
• Advanced analytical and forecasting skills; able to turn data into action
• Proven success driving growth and negotiating complex agreements
• Strong decision‑making, organization, and problem‑solving skills
• Clear communicator, able to present to leadership
• Able to work independently and prioritize in a fast‑paced environment

• Preferred Experience with Amazon Retail Media and digital marketing
• Knowledge of ecommerce merchandising and digital shelf
• Cross‑functional experience (Supply Chain, Marketing, Finance, Planning)
• Strong negotiation and troubleshooting abilities

MAKE A CAREER AT CARTER’S:

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways. We’ve kept our close‑knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences. Caring, teamwork, flexibility, and growth are what make us different. What’s not to love?