Senior Director, Product Strategy & Brand Growth

Super ATV, LLC; Madison (IN); On-site; USD 150,000 - 210,000; Full time

Job summary

SuperATV LLC is seeking a Senior Director of Product Management to lead strategy, roadmaps, and execution across multiple product lines. You will align cross-functional teams and drive innovation to meet market needs and business goals.

The ideal candidate brings 15+ years in product development, 10+ years in leadership, and deep knowledge of the powersports aftermarket. This role requires strong leadership, data-driven decision making, and a customer-centric approach.

Qualifications

• Bachelor’s degree in engineering, business, or related field; Master’s preferred.
• 15+ years in product development with 10+ years in leadership.
• Experience in powersports or automotive aftermarket preferred.

Responsibilities

• Define and communicate a clear product vision and strategy.
• Lead roadmaps across multiple product lines and teams.
• Oversee end-to-end product lifecycle from ideation to end-of-life.
• Collaborate with engineering, marketing, sales, and finance.

Skills

Strategic Leadership

Cross-functional Leadership

Brand Management

Product Strategy

Market Research

Education

Bachelor’s degree in engineering or business

Master’s preferred

Job description

SuperATV LLC is seeking a Senior Director of Product Management to lead strategy, roadmaps, and execution across multiple product lines. You will align cross-functional teams and drive innovation to meet market needs and business goals.

The ideal candidate brings 15+ years in product development, 10+ years in leadership, and deep knowledge of the powersports aftermarket. This role requires strong leadership, data-driven decision making, and a customer-centric approach.