Sr. Director, Product Management

Super ATV, LLC; Madison (IN); On-site; USD 150,000 - 210,000; Full time

Job summary

SuperATV LLC is seeking a Senior Director of Product Management to lead strategy, roadmaps, and execution across multiple product lines. You will align cross-functional teams and drive innovation to meet market needs and business goals.

The ideal candidate brings 15+ years in product development, 10+ years in leadership, and deep knowledge of the powersports aftermarket. This role requires strong leadership, data-driven decision making, and a customer-centric approach.

Qualifications

• Bachelor’s degree in engineering, business, or related field; Master’s preferred.
• 15+ years in product development with 10+ years in leadership.
• Experience in powersports or automotive aftermarket preferred.

Responsibilities

• Define and communicate a clear product vision and strategy.
• Lead roadmaps across multiple product lines and teams.
• Oversee end-to-end product lifecycle from ideation to end-of-life.
• Collaborate with engineering, marketing, sales, and finance.

Skills

Strategic Leadership

Cross-functional Leadership

Brand Management

Product Strategy

Market Research

Education

Bachelor’s degree in engineering or business

Master’s preferred

Job description

Requisition ID54821-Posted08/21/2026

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Senior Director of Product Management is a critical leadership position on the SuperATV Leadership team. This role will lead the product strategy, roadmap, and execution across multiple product lines. This role requires a visionary leader who can align cross-functional teams, drive innovation, and deliver products that meet market needs and business objectives. The ideal candidate will have deep experience in product lifecycle management, customer-centric design, and brand management.

Primary Duties

Strategic Leadership

• Define and communicate a clear product vision and strategy aligned with company objectives.
• Lead the development and execution of product roadmaps across multiple product lines.
• Identify market opportunities through research, customer feedback, and competitive analysis.
• Oversee the entire product lifecycle from ideation to end-of-life.
• Optimize product mix and pricing strategies to maximize revenue and margin.
• Monitor progress and adjust plans to ensure timely delivery of high-quality products.
• Implement best practices and continuous improvement in product management.
• Conduct market research, competitive analysis, and voice-of-customer initiatives.
• Identify emerging trends and technologies in the offroad and automotive aftermarkets.
• Stay current with industry trends, emerging technologies, and customer needs.
• Drive innovation by proposing new product ideas and enhancements.
• Evaluate product performance and implement improvements based on data and feedback.

Brand Management:

• Define and lead the overall brand strategy, including positioning, voice, and visual identity.
• Lead cross-functional teams to ensure brand consistency across product, marketing, sales, and customer experience.
• Collaborate with executive leadership to align brand initiatives with business objectives.
• Monitor brand performance metrics and adjust strategies to optimize impact.
• Champion innovation and continuous improvement in brand storytelling and engagement.

Team Management

• Build, mentor, and manage a high-performing product development team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Conduct performance evaluations and support professional growth of team members.

Cross-Functional Collaboration

• Partner with engineering, marketing, sales, finance, and customer support to ensure successful product delivery.
• Align product initiatives with broader business strategies and stakeholder expectations.
• Facilitate communication between internal teams and external partners.

Education / Experience

• Bachelor’s degree in engineering, Business, or related field (Master’s preferred).
• 15+ years of experience in product development, with at least 10 years in a leadership role.
• Understanding of the powersports and/or automotive aftermarket industry.
• Proven track record of successful product launches and strategic impact.
• Strong understanding of product lifecycle management and development methodologies.
• Excellent leadership, strategic thinking, communication, and analytical skills.
• Experience with agile frameworks and product management tools.
• Passion for innovation and customer-centric design.

Qualifications

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

• As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave.
• U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date.
• You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.EEO/AA Employer M/F/D/V. www.DormanProducts.com