Senior Director, Product Marketing

United States Digital Space LLC; New York (NY); Hybrid; USD 300,000 - 400,000; Full time

Benefits offered by this job

Stock equity (RSUs)

Health insurance

401(k) match

Career development

Inclusive workplace culture

Job summary

Datadog is seeking a Senior Director of Product Marketing to lead product marketing across APM, DEM, and Developer Tools. You will own portfolio strategy, go-to-market, and growth, turning market insights into focused, full-funnel programs and messages that win in competitive spaces.

You will mentor senior managers, partner with C-level and functional leaders, and set GTM direction, launches, campaigns, and enablement.

Qualifications

• 12+ years of product marketing or related experience with a Bachelor's degree, or 10+ years with a Master's.
• 5+ years in leadership roles managing people managers and building organizations.
• Business-oriented with understanding of growth levers and full-funnel marketing.
• Deep go-to-market experience with multiple product stages.
• Technical credibility translating complex tech into clear narratives.

Responsibilities

• Lead and develop marketing organizations for APM, DEM, and Developer Tools.
• Own portfolio strategy, market insights, and win-driven GTM plans.
• Partner with executives to shape narratives and align product positioning.
• Set GTM direction, launches, campaigns, content, enablement, and programs.
• Foster operational excellence, talent development, and accountability.

Skills

Strategic leadership

Go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Executive communication

Education

Bachelor's degree or higher

Master's degree (advantageous)

Job description

the company is looking for a Senior Director of Product Marketing to lead product marketing across Application Performance Monitoring (APM), Digital Experience Monitoring (DEM), and Developer Tools. You will lead the teams responsible for defining how these products compete, go to market, and grow. As a second-line leader, you will turn product strategy, competitive intelligence, market dynamics, customer needs, and product maturity into focused, full-funnel marketing strategies. This is an opportunity to own Product Marketing for three of the company’s fastest-growing product areas while helping define a new category we are entering.

*At the company, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.*

What You’ll Do:

• Lead and develop the Product Marketing organizations responsible for APM, DEM, and Developer Tools, coaching people managers and building high-performing teams capable of scaling with the business.
• Own portfolio-level product marketing strategy across three distinct businesses, using market, customer, competitive, funnel, and financial insights to identify growth levers, prioritize investments, and establish clear strategies to win.
• Partner with C-level executives and senior Product, Sales, and Marketing leaders to shape major product narratives, influence go-to-market priorities, and align product positioning with the company’s broader platform strategy.
• Set the go-to-market direction for each product line, determining the right mix of launches, campaigns, content, customer programs, sales enablement, and other marketing tactics based on product maturity, audience, business objectives, and performance data.
• Build a deep understanding of complex technical products, customers, and markets so you can challenge assumptions, strengthen positioning, guide teams through technical narratives, and connect product capabilities to measurable customer and business value.
• Establish a culture of operational excellence, talent development, and accountability across the organization, including hiring, leadership development, organizational planning, prioritization, and continuous improvement of Product Marketing practices.

Who You Are:

• An experienced Product Marketing leader with significant experience leading complex technical product portfolios and operating at senior leadership level; the Senior Director career path typically reflects 12+ years of related experience with a Bachelor’s degree, 10 years with a Master’s degree, or equivalent experience.
• A proven second-line leader with 5+ years of leadership experience and meaningful experience managing and developing people managers, building organizations, hiring exceptional talent, and growing future leaders.
• A business-oriented leader who understands growth levers, business and financial performance, full-funnel marketing, and how to use quantitative and qualitative data to make portfolio-level decisions.
• Deeply experienced in go-to-market strategy, with the judgment to select different positioning, launch, campaign, enablement, customer, and demand-generation approaches for products at different stages of maturity.
• Technically credible and able to develop a strong command of sophisticated infrastructure, application, developer, or adjacent technologies, translating complex concepts into differentiated narratives and business value.
• An influential executive communicator who can navigate ambiguity, align senior stakeholders, challenge constructively, make clear tradeoffs, and establish trusted partnerships across Product, Sales, Marketing, and other functions.

*the company values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.*

Benefits & Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

*Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with the company.*

#LI-Hybrid

the company offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, the company offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at the company is:

$300,000—$400,000 USD

About the company:

the company is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, the company enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and the company Learning Center.

Equal Opportunity at the company:

the company is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

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