Senior Director, Product Management

BetterCloud; Buffalo (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

BetterCloud is seeking a hands-on product leader to own the vision, roadmap, and delivery for ACV MAX, our inventory intelligence platform. You will manage a team of product managers and guide the product strategy across the business line, driving AI-powered features and strategic partnerships to help dealers grow their business.

The ideal candidate has deep experience in the automotive dealer software industry, strong technical fluency, and a proven ability to execute both strategically and

Qualifications

• 8+ years of product management experience including leadership roles.
• 5+ years in Automotive dealer B2B software industry experience.
• Strong technical fluency and experience as PM/engineer or similar tech role.
• AI fluency with agentic tooling and hands-on examples in current role.
• Excellent executive communication and ability to influence stakeholders at all levels.

Responsibilities

• Shape product vision, strategy, objectives & roadmap for ACV MAX.
• Lead, coach, and grow a team of product managers with high standards.
• Engage dealer customers to deeply understand needs and pain points.
• Own end-to-end execution: plan releases with engineering, design, and analytics.
• Drive AI-first product development and AI capability enhancements.
• Lead competitive analysis and define build/buy/partner decisions.
• Lead demos, RFP responses, and executive conversations with dealer leadership.
• Collaborate with marketing and account teams on positioning and go-to-market.

Skills

Product leadership

Strategic thinking

Executive communication

AI fluency

End-to-end delivery

Customer focus

Education

BS degree in related field

Job description

Who we are looking for

We are looking for a hands‑on product leader to own the product vision, roadmap, and delivery for ACV MAX, our inventory intelligence platform. This role will manage a team of product managers and lead the product vision and roadmap execution across the business line. The right candidate will be able to drive the strategic vision, but also own the tactical delivery of new features and innovative AI capabilities that help dealers take better decisions and grow their business. The ideal candidate has spent meaningful time inside the automotive dealer software industry. They understand how dealers make money and what is important to everyone in the dealership, from the showroom floor to the boardroom.

What you will do

• Help shape the product vision, strategy, objectives & roadmap for ACV MAX.
• Lead, coach, and grow a team of product managers. Establish and improve product operations and set a high bar for excellence.
• Spend time with our dealer customers — single‑rooftop stores, large dealer groups (including top‑10 / publicly traded groups), and our industry partners to deeply understand their needs and pain points.
• Own end‑to‑end execution and delivery: partner with engineering, design, and analytics to plan releases and ship on a fast cadence.
• Drive AI‑first product development: champion agentic coding tools across the product and engineering org, build and enhance AI‑powered features within ACV MAX, and leverage cutting‑edge tools and best practices to scale our teams.
• Maintain comprehensive competitive analysis and understanding of the dealer software landscape. Know what tools dealers use today across their operations and drive a clear point of view on where ACV MAX fits and what we need to build next.
• Own build / buy / partner decisions and continuously engage current and potential partners to expand the business or accelerate time to market.
• Lead customer demos, RFP responses, and executive conversations with dealer group leadership; be someone a dealer group exec is comfortable texting directly.
• Partner with marketing and account teams on product marketing and positioning.
• Lead discussions with technology and executive leadership to inform, gain consensus, and problem‑solve on cross‑company initiatives across ACV.
• Develop industry recognition and credibility as a thought leader in dealer software.
• Be hands‑on: read code when needed, analyze and validate product data, and rapidly prototype ideas.
• Perform additional duties as assigned.

What you will need

• Ability to read, write, speak and understand English.
• BS degree in Business, Computer Science, Engineering, or a related field.
• 8+ years' Product management experience, including leadership roles.
• 5+ years' Automotive dealer B2B software industry experience.
• Franchise dealer software industry experience. You have spent meaningful time at an automotive SaaS company serving franchise dealers and dealer groups of all sizes, and you have a deep understanding of how dealers operate day to day. The ideal candidate has been the lead product person working closely with corporate / leadership at large dealer groups (top‑10 / public groups a strong plus).
• Technical fluency. You are technically proficient and have a deep understanding of how software works. Prior experience as a technical PM, software engineer, or in a relevant technical role is strongly preferred.
• AI fluency with agentic tooling. You have hands‑on experience working with the latest agentic AI tools (Claude Code, Codex, etc.) in your current role and can walk through specific examples — projects shipped, prototypes built, etc.
• Mastery of end‑to‑end product delivery, including discovery, prioritization frameworks, user story creation, release planning, and execution.
• Strong customer focus, listening skills, and executive communication. Comfortable leading strategy sessions with dealer group executives and with ACV's leadership team.

Preferred Experience

• Experience in a nimble, product‑led environment. You have grown small teams and/or business units within a larger organization.
• An existing network of contacts in the industry, both at large dealer groups and dealer software providers.
• Prior P&L or business‑line ownership experience.

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