Senior Director, Product & Brand Communications Leader

Ladders; San Francisco (CA); Hybrid; USD 246.000 - 340.000; Vollzeit

Benefits dieser Stelle

In-office with flexible remote options

Backup care for children, elders, and

Comprehensive health, financial, and

Generous vacation policy and paid days

Annual wellness stipend

Parental leave (up to 22 weeks birther

Family planning reimbursement

Zusammenfassung

Ladders in San Francisco seeks a Senior Director, Product and Brand Communications to shape integrated strategy for product and brand launches, turning insights and cultural moments into compelling external narratives. You will lead cross-functional teams and partner with executive leadership to elevate the brand in a fast-moving market.

You will manage media, influencer, and creator relationships, guide high-profile consumer communications, and prepare leadership for external engagements, while

Qualifikationen

• 12+ years of experience in product, consumer, or brand communications, preferably in consumer tech.
• Proven experience leading large-scale consumer campaigns and product launches.
• Strong media and influencer relationships across consumer, business, and tech outlets.
• Experience advising C-suite executives and partnering with cross-functional teams.

Aufgaben

• Own and set the integrated product and brand communications strategy.
• Collaborate with Brand Marketing to create impactful campaigns from consumer insights and cultural moments.
• Drive 360-degree product launches, managing messaging, media, and influencer relations.
• Lead and develop a high-performing communications team.
• Partner cross-functionally to ensure cohesive storytelling in launches and campaigns.
• Prepare executives for external communications opportunities and media engagements.
• Cultivate relationships with media outlets to maintain consistent coverage and bring campaigns to life.

Kenntnisse

Media relations

Influencer partnerships

Team leadership

Executive communication

Storytelling

Product & brand communications

AI awareness

Jobbeschreibung

Ladders in San Francisco seeks a Senior Director, Product and Brand Communications to shape integrated strategy for product and brand launches, turning insights and cultural moments into compelling external narratives. You will lead cross-functional teams and partner with executive leadership to elevate the brand in a fast-moving market.

You will manage media, influencer, and creator relationships, guide high-profile consumer communications, and prepare leadership for external engagements, while