Senior Director, Product and Brand Communications

Ladders; San Francisco (CA); Hybride; USD 246 000 - 340 000; Plein temps

Avantages offerts par ce poste

In-office with flexible remote options

Backup care for children, elders, and

Comprehensive health, financial, and

Generous vacation policy and paid days

Annual wellness stipend

Parental leave (up to 22 weeks birther

Family planning reimbursement

Résumé du poste

Ladders in San Francisco seeks a Senior Director, Product and Brand Communications to shape integrated strategy for product and brand launches, turning insights and cultural moments into compelling external narratives. You will lead cross-functional teams and partner with executive leadership to elevate the brand in a fast-moving market.

You will manage media, influencer, and creator relationships, guide high-profile consumer communications, and prepare leadership for external engagements, while

Qualifications

• 12+ years of experience in product, consumer, or brand communications, preferably in consumer tech.
• Proven experience leading large-scale consumer campaigns and product launches.
• Strong media and influencer relationships across consumer, business, and tech outlets.
• Experience advising C-suite executives and partnering with cross-functional teams.

Responsabilités

• Own and set the integrated product and brand communications strategy.
• Collaborate with Brand Marketing to create impactful campaigns from consumer insights and cultural moments.
• Drive 360-degree product launches, managing messaging, media, and influencer relations.
• Lead and develop a high-performing communications team.
• Partner cross-functionally to ensure cohesive storytelling in launches and campaigns.
• Prepare executives for external communications opportunities and media engagements.
• Cultivate relationships with media outlets to maintain consistent coverage and bring campaigns to life.

Connaissances

Media relations

Influencer partnerships

Team leadership

Executive communication

Storytelling

Product & brand communications

AI awareness

Description du poste

For our client, we are seeking a Senior Director, Product and Brand Communications to join the team of a leader in the Business Services space.

This leader will shape the integrated communications strategy for product and brand initiatives, with a particular focus on high-profile launches and consumer-facing storytelling. The role will partner closely with brand marketing, executive leadership, and cross-functional teams to turn insights, cultural moments, and complex ideas into compelling external narratives. The right candidate will bring deep experience guiding media, influencer, and creator relationships while building the visibility and credibility of the brand in a fast-moving market.

Location: San Francisco, CA - US based candidates only, no visa sponsorship available

Compensation: $246,000 – $340,000 annually

Responsibilities

• Own and set the integrated product and brand communications strategy
• Collaborate with Brand Marketing to create impactful campaigns from consumer insights and cultural moments
• Drive 360-degree product launches, managing messaging, media, and influencer relations
• Lead and develop a high-performing communications team
• Partner cross-functionally to ensure cohesive storytelling in launches and campaigns
• Prepare executives for external communications opportunities and media engagements
• Cultivate relationships with media outlets to maintain consistent coverage and bring campaigns to life

Qualifications

• 12+ years of experience in product, consumer, or brand communications, preferably in consumer tech
• Proven experience leading large-scale consumer campaigns and product launches
• Strong media and influencer relationships across consumer, business, and tech outlets
• Experience collaborating with creators and brands for earned media campaigns
• Demonstrated leadership in developing high-performing teams and managing agency partners
• Fluency in fintech and consumer technology, especially regarding AI's impact
• Exceptional writing and communication skills, with the ability to simplify complex ideas
• Experience advising C-suite executives and partnering with cross-functional teams

Benefits

• In-office work policy with flexible remote options and team events
• Backup care for children, elders, and pets, plus subsidized commuter benefits
• Comprehensive health, financial, and wellbeing benefits
• Generous vacation policy and paid days off
• 1% of time off to support local community organizations
• Annual wellness stipend for eligible expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Access to family planning reimbursement

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.