Director, Product Communications

Figma; United States; Hybrid; USD 235,000 - 317,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement benefits

Parental leave

Mental health benefits

Paid time off

Paid sick leave

Holidays

Flexible PTO

Cell phone reimbursement

Home internet reimbursement

Lifestyle spending accounts

Annual bonus

Job summary

Figma is seeking a Director of Product Communications to shape the product and technology story for one of the most beloved products in tech. This role builds a new approach to product communications, connecting earned media with editorial, social, community and events; and leading a growing team responsible for telling the company’s product story.

You will work inside a product-led company, partnering with senior leaders while staying close to the product.

Qualifications

• Experience leading product communications from inside a product-led organization.
• Track record of managing people and building high-performing teams.
• Deep understanding of how stories travel across earned media, social, editorial and more.
• Strong judgment and experience working with senior leaders, Product, and Engineering partners.

Responsibilities

• Shape a clear narrative for the company that helps broader audiences understand our products and market position.
• Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other channels.
• Partner closely with Product and Engineering to find and explain meaningful product and technical stories.
• Lead storytelling for key product moments, connecting launches to a lasting product narrative.
• Find opportunities for the company to contribute to conversations about design, technology and AI.
• Advise executives and senior partners on product storytelling, audiences, channels, and timing.
• Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues.
• Manage and develop a growing product comms and storytelling team.

Skills

Product communications

People management

Media storytelling

Senior leadership partnering

Job description

the company is growing our team of passionate creatives and builders on a mission to make design accessible to all. the company’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, the company empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

the company is looking for a Director of Product Communications to help shape the product and technology story for one of the most beloved products in tech. This is a chance to build a new approach to product communications. You will connect earned media with editorial, social, community and events; decide where each story belongs; and lead a growing team responsible for telling the company’s product story. We are looking for someone who has worked inside a product-led company, brings curiosity and creative judgment and can partner with senior leaders while staying close to the product.

This is a full-time role based in our San Francisco hub, with an expectation to work in the office 2–3 days per week.

What you’ll do at the company:

• Shape a clear narrative for the company that helps broader audiences understand our products and market position

• Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other relevant channels

• Partner closely with Product and Engineering to find and explain meaningful product and technical stories

• Lead storytelling for key product moments, connecting launches to a lasting product narrative

• Find opportunities for the company to contribute to conversations about design, technology and AI.

• Advise executives and senior partners on product storytelling, audiences, channels, and timing

• Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues

• Manage and develop a growing product comms and storytelling team

We’d love to hear from you if you have:

• Experience leading product communications from inside a product-led organization

• A track record of managing people and building or developing high-performing teams

• A deep understanding of how stories travel across mediums: earned media, social, editorial and more.

• Strong judgment and past experience working with senior leaders, Product, and Engineering partners

While not required, it’s an added plus if you also have:

• Familiarity with the company or the design and product development ecosystem; experience adapting stories across cultures and markets; or experience with emerging editorial, creator, and community platforms.

At the company, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

the company offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. the company provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. the company also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by the company at any time, consistent with applicable law.

Annual Base Salary Range:

$235,000—$317,000 USD

At the company we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. the company is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location

• Enabling closed captioning on video conferencing

• Ensuring all written communication be compatible with screen readers

• Changing the mode or format of interviews