Senior Director, Pricing

StickerGiant; Longmont (CO); On-site; USD 180,000 - 225,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, vision coverage

401(k) retirement plan

Growth and training

Performance-based raises

Job summary

StickerGiant, an ecommerce leader in Boulder County, seeks a Senior Director of Pricing to own monetization and pricing strategy for StickerGiant and, over time, for RLG. You will partner with Finance, Operations, Product, Engineering and Marketing to drive incremental revenue and margin.

Initial focus is on StickerGiant with expansion across the RLG portfolio. The role requires strong analytics, pricing architecture, and willingness to travel to Longmont and other sites.

Qualifications

• Bachelor's degree in a relevant field; MBA or advanced degree preferred.
• Proven track record in pricing, monetization and revenue growth.
• Strong analytical and modeling capabilities with data, BI and AI tool experience.

Responsibilities

• Own end-to-end pricing and monetization across StickerGiant with accountability for gross margin targets.
• Benchmark pricing against competitors and determine where to price above, at parity, or below market.
• Lead discount strategy, promotions, and loyalty programs to improve incrementality.
• Develop pricing for new products and premium services; establish pricing KPIs and a test-and-learn approach.
• As role expands, drive a company-wide pricing strategy and margin optimization across the portfolio.

Skills

Pricing strategy

Monetization

Revenue management

Data analysis

Cross-functional collaboration

A/B testing

Willingness to travel

Communication

Education

Bachelor's degree

MBA or advanced degree

Tools

SQL

BI tools

Job description

StickerGiant is RLG's ecommerce business, based in Boulder County, Colorado. StickerGiant pioneered custom stickers and labels online and today combines digital manufacturing with a direct-to-customer ecommerce model in a data-rich, AI- and technology-forward environment. Our mission is to deliver the fastest custom printed products at exceptional value for businesses and organizations.

Position Summary

StickerGiant is seeking a Senior Director, Pricing to own monetization and pricing strategy and execution for its business initially and, over time, for all of RLG.

The role will start with a primary focus on StickerGiant, where there is a meaningful opportunity to drive incremental revenue and gross margin through pricing and monetization. Success will require outstanding cross-functional collaboration with Finance, Operations, Product, Engineering and Marketing.

Over time, the role will expand across RLG, partnering with corporate, commercial and operations leaders to establish pricing strategy, identify opportunities to better align monetization with the value we deliver to customers, and improve margin performance across the organization.

This is a player-builder role with an unusually diverse mandate: lead monetization for an agile ecommerce business, then help build strategic pricing capability across RLG's broader manufacturing portfolio.

Key Responsibilities

StickerGiant

• Own end-to-end pricing and monetization strategy across StickerGiant, with accountability for achieving incremental gross margin targets.
• Optimize pricing architecture across products, sizes, materials and order quantities, using price-elasticity analysis and A/B testing.
• Continuously benchmark competitors and customer perceptions of value.
• Use customer, competitive, cost and margin data to determine where StickerGiant should price above, at parity or below the market.
• Lead promotion and discount strategy, including testing discount depth, frequency and thresholds to improve incrementality.
• Develop and optimize top-customer, loyalty, volume and reorder discount programs.
• Set pricing for new products and premium services, including rush production, shipping and paid add-ons.
• Establish clear pricing KPIs and a disciplined test-and-learn approach to identifying, measuring and scaling monetization opportunities.

Resource Label Group

As the role expands, responsibilities will include:

• Partner with RLG leadership and operating businesses to establish a company-wide pricing strategy to identify and prioritize pricing opportunities.
• Develop a fact-based understanding of cost-to-serve and gross margin across customers, products and order types to identify margin leakage and opportunities for improvement.
• Assess customer value, competitive positioning and willingness to pay to better align price with the value RLG delivers.
• Develop and optimize pricing architecture, including target margins, price guardrails, volume and contract pricing, and charges for premium services.
• Improve pricing execution through stronger discount governance, quoting practices and identification of pricing leakage.
• Use pricing, margin and win/loss data to measure results and continuously improve pricing decisions.
• Build the analytics, tools and team capabilities needed to scale strategic pricing across RLG, leveraging external vendors and consultants as appropriate.

What Success Looks Like

In the first phase, success will be measured by incremental gross margin impact at StickerGiant and by building the playbook and capabilities to systematically identify, test and scale monetization opportunities.

Over time, success will expand to include measurable margin improvement across RLG and building a scalable strategic pricing capability across the organization.

Who You Are

You may come from a leading pricing, commercial strategy or revenue-growth consultancy, an in-house pricing or monetization function, or a combination of both.

You can quickly understand a new business, identify the highest-value pricing opportunities and translate analysis into a clear execution plan and measurable results.

You are comfortable moving across different pricing environments, from ecommerce pricing and experimentation to B2B manufacturing, account pricing and margin optimization. You have personally worked through complex pricing problems and can move between detailed analysis and executive-level recommendations. You can develop strong recommendations with imperfect or best-available information.

You are a player-builder: comfortable doing the work directly while building the playbook, tools and team needed to scale the function.

Qualifications

• 8+ years of progressive experience in pricing, monetization, revenue management, commercial strategy or related disciplines.
• Pricing consulting experience is highly valued, particularly experience working across multiple industries or business models.
• Demonstrated track record of delivering measurable incremental revenue and gross margin through pricing and monetization initiatives.
• Strong pricing expertise, including price architecture, elasticity, competitive positioning, promotion and discount optimization, and willingness to pay.
• Strong analytical and modeling capabilities, with the ability to personally work with data, BI and AI tools; SQL experience is a plus.
• Experience with ecommerce pricing and agile experimentation, including A/B and elasticity testing, and price promotions is highly valued.
• Experience with B2B, manufacturing, industrial or cost/margin-based pricing is valuable but does not need to be the candidate's primary background.
• Strong executive communication and cross-functional influencing skills.
• Experience working across multiple business units or within a portfolio-company environment is a plus.
• Bachelor's degree required; MBA or other advanced degree preferred.
• Willingness to travel approximately 15--25%, including regular time in Longmont, Colorado and at RLG businesses as the enterprise mandate expands.

Posted Pay Range: 180K - 225K base + bonus

About Us

Every Sticker Has a Story. StickerGiant is an eCommerce business that provides custom stickers and labels to enable our customers to tell their story. Our mission is to offer the fastest delivery, excellent customer service, and the highest quality product within the industry. We are guided by our values: Customer Focus, Growth Mindset, Trust, and Accountability. We value and embrace the diversity of identities, experiences, thoughts, needs, and approaches. We communicate frequent'y and transparently, which allows our employees to see, experience, and take ownership of our shared success together.

Pay Range

180,000 - 225,000

Benefits Summary

Why work with us? Take a look at all we have to offer!

• Paid Time Off and Paid Holidays
• Comprehensive and Competitive Medical, Dental and Vision coverage
• Company Paid Short-Term Disability Insurance and Life Insurance
• Additional Benefits -- Long-Term Disability, Supplemental Life, Accident and Critical Illness Coverage Plans
• Excellent 401(k) retirement plan with generous company contribution
• We pride ourselves in investing in our employees by offering onsite training and the ability to have unlimited growth
  potential within our organization
• We believe in rewarding our employees with performance-based salary increases

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