Senior Director, PR & External Communications

ModMed; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

PTO & parental leave

Life & disability insurance

Tuition reimbursement

Learning resources

Hybrid/remote options

Job summary

ModMed seeks a Senior Director of PR & External Communications to shape enterprise brand reputation with AI-augmented media strategy. You will guide executive communications, crisis response, and multi-channel outreach while aligning storytelling with product innovation and business growth.

You will lead global initiatives, manage agencies and internal teams, and advance customer advocacy and market presence across digital, broadcast, and print channels.

Qualifications

• 12+ years of progressive leadership experience in PR and brand reputation management.
• Bachelor’s degree in Communications, PR, Marketing, Journalism, or related field.
• Experience in high-growth B2B, healthcare, or enterprise technology industries.
• Proven track record at Director level, leading multi-market programs.
• Deep expertise in crisis communication, risk mitigation, and executive storytelling.

Responsibilities

• Architect and execute a global PR and corporate reputation strategy aligned with revenue and market positioning.
• Advise CMO, executive team, and board on crisis management and media relations.
• Lead crisis communications with real-time monitoring and risk models.
• Direct Analyst Relations to influence market positioning and coverage.
• Oversee multi-channel media relations and thought leadership programs.

Skills

Leadership experience

Strategic thinking

Crisis management

Executive communications

Education

Bachelor’s degree in Communications, PR, Marketing, Journalism, or related field

Tools

Brandwatch

Meltwater

Sprout Social

ChatGPT/Enterprise AI

SEMrush

Google Analytics 4

Cision

BuzzSumo

Job description

Join the Team Modernizing Medicine

At ModMed , we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This “for doctors, by doctors” philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work
• 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
• 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started.

Ready to modernize medicine with us?

Job Description Summary:

The Senior Director, PR & External Communications is a strategic executive leader responsible for defining and driving the organization’s enterprise brand reputation, AI-augmented media strategy, multi-channel communications architecture, and all external communications. This role transitions the function from tactical execution to a data-driven power engine—leveraging generative AI, predictive sentiment analytics, and advanced social listening tools to elevate market share, establish category leadership, and safeguard corporate reputation. Managing cross-functional agency partners and high-performing teams, the Senior Director aligns global storytelling with executive vision, product innovation, and business growth.

Your Role:

Strategic Leadership & Corporate Reputation

• Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy aligned with enterprise revenue and market positioning goals.
• Serve as a core strategic advisor to the CMO, C-suite, and board on crisis management, enterprise positioning, media relations, and key industry narratives.
• Lead corporate crisis communications and dynamic response protocols using real-time media monitoring and predictive risk management models.
• Lead a robust Analyst Relations program, cultivating strategic relationships with key industry analysts (e.g., KLAS, Frost & Sullivan, Forrester) to influence market positioning.

AI-Driven PR Operations & Modern Media Relations

• Select and manage a top-tier PR agency with the goal of obtaining earned coverage in tier 1, 2, and 3 level publications. Develop strong and differentiated PR strategies in collaboration with the agency.
• Modernize media operations by integrating AI tools and data analytics for hyper-targeted journalist outreach, press release optimization, audience sentiment analysis, and trend forecasting.
• Direct agency partners, vendors, and internal teams to deliver high-impact media placements across digital, broadcast, and print channels.
• Oversee executive thought leadership programs, securing top-tier keynote opportunities, podcast features, and strategic panel seats for senior executives.

Multi-Channel Digital Strategy & Brand Advocacy

• Drive employee advocacy, modern social selling, and executive LinkedIn strategies, equipping global teams with AI-assisted content engines to amplify corporate initiatives.
• Partner with the digital marketing team to strategically integrate PR initiatives with SEO, digital content, third-party evaluation portals (e.g., Software Advice), and web properties to enhance inbound engagement and domain authority.
• Define and execute ModMed’s corporate social media strategy to drive engagement and brand awareness across multiple social media channels, including LinkedIN, Reddit, Instagram, TikTok, and Facebook.

Cross-Functional Enablement & Commercial Alignment

• Partner closely with the internal enterprise communications team to build a unified communication strategy, employee engagement programs, and a global culture.

Customer Advocacy & Success

• Direct the global customer reference and success story programs to amplify customer impact and drive sales enablement.
• Oversee the strategy and execution of the annual customer HERO awards program, presented at the user conference.

Fiscal & Performance Management

• Manage the global PR and Communications budget, optimizing resource allocation between technology stacks, external agencies, and internal operations.
• Establish modern PR metrics beyond traditional impressions, utilizing attribution modeling, share of voice (SOV), domain authority impact, brand sentiment, and full-funnel conversion metrics to demonstrate ROI to leadership.
• Manage a team of six internal employees and oversee partnerships with several external agencies.

Skills & Requirements:

• 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related business field
• High-growth B2B, healthcare, or enterprise technology industry background required.
• Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
• Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools (e.g., Brandwatch, Meltwater, Sprout Social, ChatGPT/Enterprise AI prompt tools, SEMrush, Google Analytics 4, Cision, BuzzSumo).
• Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.
• Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks that directly support commercial growth.
• Exceptional executive presence with experience pitching to, coaching, and representing C-suite leadership.
• Strong financial acumen with demonstrated experience managing seven-figure PR budgets and leading multi-agency partner networks.
• Ability to travel domestically up to 25%

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs,
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
• Global presence and in-person collaboration opportunities; dog‑friendly HQ (US), Hybrid office‑based roles and remote availability for some roles,
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.