Senior Director, PR & External Communications
Modernizing Medicine
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Benefits offered by this job
Job summary
ModMed, based in Boca Raton, FL, seeks a Senior Director of PR & External Communications to lead enterprise branding, AI-driven media strategy, and multi-channel communications. This role shifts the function from tactical tasks to a data-driven engine, leveraging AI, analytics, and cross-functional collaboration to elevate market position and protect corporate reputation.
You will advise the CMO and board, direct crisis management, analyst relations, executive thought leadership, and customer
Qualifications
- 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field.
- High-growth B2B, healthcare, or enterprise technology industry background required.
- Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
- Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools.
- Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.
- Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks.
- Exceptional executive presence with experience pitching to C-suite leadership.
- Strong financial acumen with experience managing seven-figure PR budgets and multi-agency networks.
- Ability to travel domestically up to 25%.
Responsibilities
- Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy.
- Lead crisis communications and real-time media monitoring protocols.
- Oversee analyst relations with key industry analysts to influence market positioning.
- Select and manage top-tier PR agencies and drive high-impact media placements across channels.
- Drive multi-channel digital strategy, including social selling and executive LinkedIn programs.
- Define corporate social media strategy and integrate PR with SEO and digital properties.
- Manage budget and measure PR ROI with modern attribution and SOV metrics.
- Lead a team of internal staff and external agency partners.
Skills
Education
Tools
Job description
At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.
When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:
Consistently ranked as a Top Place to Work
2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
Florida Venture Forum: Venture-Backed Company of the Year
We are growing fast, thinking big, and we are just getting started.
The Senior Director, PR & External Communications is a strategic executive leader responsible for defining and driving the organization's enterprise brand reputation, AI-augmented media strategy, multi-channel communications architecture, and all external communications. This role transitions the function from tactical execution to a data-driven power engine—leveraging generative AI, predictive sentiment analytics, and advanced social listening tools to elevate market share, establish category leadership, and safeguard corporate reputation. Managing cross-functional agency partners and high-performing teams, the Senior Director aligns global storytelling with executive vision, product innovation, and business growth.
Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy aligned with enterprise revenue and market positioning goals.
Serve as a core strategic advisor to the CMO, C-suite, and board on crisis management, enterprise positioning, media relations, and key industry narratives.
Lead corporate crisis communications and dynamic response protocols using real-time media monitoring and predictive risk management models.
Lead a robust Analyst Relations program, cultivating strategic relationships with key industry analysts (e.g., KLAS, Frost & Sullivan, Forrester) to influence market positioning.
Select and manage a top-tier PR agency with the goal of obtaining earned coverage in tier 1, 2, and 3 level publications. Develop strong and differentiated PR strategies in collaboration with the agency.
Modernize media operations by integrating AI tools and data analytics for hyper-targeted journalist outreach, press release optimization, audience sentiment analysis, and trend forecasting.
Direct agency partners, vendors, and internal teams to deliver high-impact media placements across digital, broadcast, and print channels.
Oversee executive thought leadership programs, securing top-tier keynote opportunities, podcast features, and strategic panel seats for senior executives.
Drive employee advocacy, modern social selling, and executive LinkedIn strategies, equipping global teams with AI-assisted content engines to amplify corporate initiatives.
Partner with the digital marketing team to strategically integrate PR initiatives with SEO, digital content, third-party evaluation portals (e.g., Software Advice), and web properties to enhance inbound engagement and domain authority.
Define and execute ModMed’s corporate social media strategy to drive engagement and brand awareness across multiple social media channels, including LinkedIN, Reddit, Instagram, TikTok, and Facebook.
Partner closely with the internal enterprise communications team to build a unified communication strategy, employee engagement programs, and a global culture.
Direct the global customer reference and success story programs to amplify customer impact and drive sales enablement.
Oversee the strategy and execution of the annual customer HERO awards program, presented at the user conference.
Manage the global PR and Communications budget, optimizing resource allocation between technology stacks, external agencies, and internal operations.
Establish modern PR metrics beyond traditional impressions, utilizing attribution modeling, share of voice (SOV), domain authority impact, brand sentiment, and full-funnel conversion metrics to demonstrate ROI to leadership.
Manage a team of six internal employees and oversee partnerships with several external agencies.
12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field
High-growth B2B, healthcare, or enterprise technology industry background required.
Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools (e.g., Brandwatch, Meltwater, Sprout Social, ChatGPT/Enterprise AI prompt tools, SEMrush, Google Analytics 4, Cision, BuzzSumo).
Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.
Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks that directly support commercial growth.
Exceptional executive presence with experience pitching to, coaching, and representing C-suite leadership.
Strong financial acumen with demonstrated experience managing seven-figure PR budgets and leading multi-agency partner networks.
Ability to travel domestically up to 25%
At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs,
- Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
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