Senior Director, Payor Product Innovation & Launch

CVS Health

Salem (OR)

Hybrid

USD 100,000 - 232,000

Full time

14 days+

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Job summary

CVS Health is seeking a Lead Director, Product Innovation to own the full lifecycle of payor-focused concepts—from ideation to launch. You will identify unmet market needs, shape concepts, and collaborate with strategy, product development, and partnerships to bring innovative solutions to market.

This role offers remote or hybrid work across the US, with cross-functional collaboration and a clear handoff to long-term owners after launch.

Qualifications

10+ years of experience in product strategy, product innovation, healthcare strategy, or related leadership roles.
Strong experience in payor-focused products, healthcare solutions, or closely related market segments.
Proven ability to lead new concepts from early ideation through launch.
Experience working across strategy, product development, partnerships, data/technology, and shared service teams in a matrixed environment.
Strong executive communication and presentation skills to frame early-stage opportunities clearly.

Responsibilities

Lead development of new product concepts from ideation through launch for payor-focused solutions and capabilities.
Identify unmet needs, strategic opportunities, and concept areas aligned to enterprise and business priorities.
Shape, pressure-test, and refine product concepts into well-defined opportunities with clear value propositions and launch pathways.
Partner with Enterprise and Aetna strategy teams to ensure innovation priorities align to broader business strategy and market opportunity.
Work closely with product development teams to support concept evaluation, development planning, implementation readiness, and launch execution.
Collaborate with product strategic partnerships, DDAT, and other shared service partners based on the type of concept being developed.
Drive cross-functional coordination needed to move concepts from early exploration into launch-ready solutions.
Define requirements, priorities, dependencies, and decision points needed to advance innovation efforts across teams.
Support creation of business cases, concept materials, leadership presentations, and launch recommendations tied to new product ideas.
Ensure clear transition and handoff of launched innovations to the appropriate long-term owner after market introduction.