Director, Payor Product Innovation & Launch

CVS Health; Little Rock (AR); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused concepts from ideation through launch. You will identify unmet market needs, develop concepts, and drive evaluation, shaping, and launch with partners across strategy, product development and partnerships.

The role may be remote or hybrid in the US, location-based hubs, with responsibility to collaborate across enterprise teams and DDAT, and to hand off launched innovations to

Qualifications

• 10+ years of experience in product strategy or related leadership roles.
• Experience in payor-focused healthcare products or closely related market segments.

Responsibilities

• Lead development of new product concepts from ideation through launch for payor-focused solutions.
• Identify unmet needs, strategic opportunities, and concept areas aligned to enterprise and business priorities.
• Shape, pressure-test, and refine product concepts into well-defined opportunities with clear value propositions and launch pathways.
• Partner with Enterprise and Aetna strategy teams to ensure innovation priorities align to broader business strategy and market opportunity.
• Work closely with product development teams to support concept evaluation, development planning, implementation readiness, and launch execution.
• Collaborate with product strategic partnerships, DDAT, and other shared service partners based on the type of concept being developed.
• Drive cross-functional coordination needed to move concepts from early exploration into launch-ready solutions.
• Define requirements, priorities, dependencies, and decision points needed to advance innovation efforts across teams.
• Support creation of business cases, concept materials, leadership presentations, and launch recommendations tied to new product ideas.
• Ensure clear transition and handoff of launched innovations to the appropriate long-term owner after market introduction.

Skills

Product strategy

Product innovation

Strategic thinking

Executive communication

Cross-functional leadership

Influence without ownership

Prioritization

Education

Bachelor's degree

Job description

CVS Health is seeking a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused concepts from ideation through launch. You will identify unmet market needs, develop concepts, and drive evaluation, shaping, and launch with partners across strategy, product development and partnerships.

The role may be remote or hybrid in the US, location-based hubs, with responsibility to collaborate across enterprise teams and DDAT, and to hand off launched innovations to