Senior Performance Creative Strategist

inBeat Agency; Elm (PA); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Unlimited Time Off & Sick Days

Flexible hours

Fully remote (with the possibility to

Job summary

inBeat Agency is seeking a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. This role offers fully remote work with global collaboration and significant growth opportunities.

You will lead performance-driven creative testing, write structured, measurable copy, and mentor junior team members while partnering with design and media buying to scale tests.

Qualifications

• Excellent writing for short-form, digital-first content.
• Ability to turn data insights into creative action.
• Strong cross-functional collaboration in fast-paced environments.
• Experience shaping ideas into structured testing frameworks.

Responsibilities

• Own creative strategy across paid social accounts and guide testing.
• Analyze ad data, creative performance signals, and competitor patterns.
• Develop high-converting concepts grounded in consumer insight and platform mechanics.
• Write and guide performance copy that is structured, measurable.
• Collaborate with design, editing, and media buying for testing and scale.
• Translate data and feedback into concrete creative pivots.
• Mentor junior creatives to improve strategic thinking and execution.

Skills

Exceptional writing ability

Performance mindset

Consumer psychology

Hypothesis-driven decisions

Mentoring others

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand . As we grow our team in this space, you’ll have the opportunity to shape our creative approach, set the standard for future work, and help the brand grow.

What You’ll Do

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

• Write and guide performance copy that is structured, intentional, and measurable.

• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

• Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content.

• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

• Genuine interest in mentoring others and raising the overall quality bar.

• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.

• Experience developing performance-driven creative for paid social or digital channels.

• Strong comfort interpreting performance data and using it to guide creative direction and iteration.

• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

• Experience working closely with media buyers or growth teams.

• Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the possibility to work from anywhere)

• Global pods (meet creatives from all around the world)

• High opportunity for growth!