Senior Performance Creative Strategist

inBeat Agency; South Carolina; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited time off

Flexible hours

Fully remote

Global pods

Growth opportunities

Job summary

inBeat Agency seeks a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. You will shape the creative approach, set standards for future work, and help the brand grow.

You will lead multi-account strategies, run performance research, develop high-converting concepts, mentor junior creatives, and present to clients with clarity. This is a fully remote role.

Qualifications

• Exceptional writing ability for short-form, digital-first content.
• Performance-driven mindset with data-informed creativity.
• Understanding of consumer psychology and platform behavior.
• Ability to form hypotheses and act on results.

Responsibilities

• Own creative strategy across paid social accounts from insight to execution.
• Run performance-led research and analyze data to inform strategy.
• Develop and test high-converting creative concepts grounded in insight.
• Build hypotheses, testing frameworks, and measurable messaging systems.
• Mentor junior creatives and present strategy to clients.

Skills

Exceptional writing

Performance mindset

Consumer psychology

Hypothesis testing

Mentoring others

Curiosity

Initiative

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand . As we grow our team in this space, you’ll have the opportunity to shape our creative approach, set the standard for future work, and help the brand grow.

What You’ll Do

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

• Write and guide performance copy that is structured, intentional, and measurable.

• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

• Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content.

• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

• Genuine interest in mentoring others and raising the overall quality bar.

• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.

• Experience developing performance-driven creative for paid social or digital channels.

• Strong comfort interpreting performance data and using it to guide creative direction and iteration.

• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

• Experience working closely with media buyers or growth teams.

• Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the possibility to work from anywhere)

• Global pods (meet creatives from all around the world)

• High opportunity for growth!