Senior Manager, Performance Creative

Ladders; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness coaching

5 months parental leave

Unlimited PTO (10-day minimum)

401(k) match

Stock options

Free subscription

Focus Fridays

Job summary

Ladders is seeking a Senior Manager, Performance Creative to drive performance-focused creative efforts for customer acquisition and growth. The role collaborates with growth marketing, creative, and leadership teams to enhance campaign performance across paid digital channels while guiding a creative team and external partners.

The role emphasizes building scalable testing systems, operational excellence, and clear communication of strategies to senior leadership, with a strong track record in

Qualifications

• 7+ years in performance creative or growth marketing.
• 3+ years managing creative teams (strategists and designers).
• Proven track record of improving acquisition efficiency on Meta, TikTok.
• Experience directing multiple external creative agencies and influencer programs.
• Strong grasp of creative testing methodologies and performance metrics.
• Background in building creative operations and processes.
• Familiarity with regulatory processes in health or wellness sectors.

Responsibilities

• Own creative performance outcomes focusing on customer acquisition cost and efficiency metrics.
• Set the strategy and roadmap for performance creative aligned with business goals.
• Lead and develop a team of creatives, providing feedback and strategic guidance.
• Direct external creative partners, ensuring quality and accountability.
• Run a disciplined testing program to optimize creative performance.
• Build scalable systems for creative operations and knowledge sharing.
• Approve and communicate performance creative strategies to senior leadership.

Skills

Performance marketing

Growth marketing

Creative strategy

Team leadership

Digital advertising

Tools

Meta Ads

TikTok Ads

Job description

For our client, we are seeking a Senior Manager, Performance Creative to join the team of a leader in the Retail & Consumer Goods space.

This leader will oversee the strategy and execution of performance-driven creative that supports customer acquisition and efficient growth in a competitive consumer market. The role will partner closely with growth marketing, creative, and leadership teams to improve campaign performance across paid digital channels. You will also guide a creative team, manage external partners, and build the systems needed to scale testing, learning, and operational excellence.

Location: Remote

Compensation: $130,000 – $170,000 annually

Responsibilities

• Own creative performance outcomes, with a focus on customer acquisition cost and efficiency metrics
• Set the strategy and roadmap for performance creative aligned with business goals
• Lead and develop a team of creatives, providing feedback and strategic guidance
• Direct external creative partners, ensuring quality and accountability
• Run a disciplined testing program to optimize creative performance
• Build scalable systems for creative operations and knowledge sharing
• Approve and communicate performance creative strategies to senior leadership

Qualifications

• 7+ years in performance creative or growth marketing, preferably in DTC or omnichannel brands
• 3+ years managing creative teams including strategists and designers
• Proven track record of improving acquisition efficiency on platforms like Meta and TikTok
• Experience directing multiple external creative agencies and influencer programs
• Strong grasp of creative testing methodologies and performance metrics
• Background in building creative operations and processes
• Familiarity with regulatory processes in health or wellness sectors

Benefits

• Medical, Dental, Vision, and Life Insurance
• Mental health support via Wellness Coach
• 10 Wellness Days per Year
• Free subscription during your tenure
• 401(k) Match (up to 4%)
• Equity participation through stock options
• 5 months of gender-neutral parental leave
• Unlimited PTO with a 10-day minimum
• Focus Fridays for self-development and deep work

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.