Senior Director of Marketing & Brand Strategy

Graceland University; Iowa (LA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Vacation

Sick leave

Holiday pay

Job summary

Graceland University is seeking a seasoned marketing leader to drive integrated campaigns across digital, print, and social channels. You will partner with Admissions and Advancement to optimize lead generation, storytelling for donors, and campus visibility.

The role supervises staff and vendors, ensures brand consistency, and guides content creation across departments while aligning with Graceland’s values and strategic goals.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum of 5 years of progressive experience in marketing, preferably in higher education or nonprofit organizations.
• Demonstrated success in digital marketing, creative project management, and brand execution.
• Experience supervising staff or managing creative teams preferred.
• Strong written and verbal communication; ability to work across departments.

Responsibilities

• Implement integrated marketing campaigns across digital, print, and social media channels to support student recruitment, fundraising, and visibility.
• Manage daily marketing operations, timelines, and production schedules; serve as contact with key vendors.
• Develop marketing collateral aligned with university goals and coordinate with Admissions for lead generation.
• Support Advancement and Alumni Relations with storytelling for donor cultivation and stewardship.
• Maintain Graceland’s brand identity across channels and supervise marketing staff and vendors.

Skills

Written communication

Verbal communication

Organizational skills

Project management

Collaboration

Creativity

Brand standards

Attention to detail

Education

Bachelor's degree in marketing

Tools

CMS (Content Management System)

SEO/SEM tools

Analytics platforms

Marketing automation

Social media management tools

Job description

Graceland University is seeking a seasoned marketing leader to drive integrated campaigns across digital, print, and social channels. You will partner with Admissions and Advancement to optimize lead generation, storytelling for donors, and campus visibility.

The role supervises staff and vendors, ensures brand consistency, and guides content creation across departments while aligning with Graceland’s values and strategic goals.