Strategic Director, Institutional Marketing & Brand

Loyola University New Orleans; New Orleans (LA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Loyola University New Orleans is seeking a Director of Marketing to lead institutional marketing strategy and cross-functional campaigns that advance the university’s priorities. The role focuses on brand alignment, governance, and coordinated marketing execution across campuses.

The position requires guiding senior stakeholders, maintaining intake processes, and delivering measurable outcomes aligned with Loyola’s mission and strategic plan.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• Master’s degree preferred for higher education marketing leadership roles.
• Demonstrated success leading cross-functional initiatives and translating organizational goals into strategic marketing initiatives.
• Strong writing, editing, verbal communication, and presentation skills.

Responsibilities

• Lead the development and execution of institutional marketing strategies aligned with the university’s plan and brand.
• Develop integrated marketing strategies for colleges, departments, programs, events, and initiatives.
• Coordinate cross-functional marketing execution with project managers, creative, digital, and campus partners.
• Serve as the primary liaison between OMC and campus partners, guiding priorities, audiences, and timelines.
• Monitor performance, capacity, risks, and budget to improve planning and coordination.
• Strengthen marketing operations, intake standards, and project briefs for consistency.
• Oversee centralized marketing intake and project prioritization processes.

Skills

Strategic marketing leadership

Cross-functional collaboration

Brand governance

Project management

Stakeholder management

Executive communication

Education

Bachelor’s degree in marketing, communications, business, or related field

Master’s degree in marketing, business administration, management, or related field

Job description

Loyola University New Orleans is seeking a Director of Marketing to lead institutional marketing strategy and cross-functional campaigns that advance the university’s priorities. The role focuses on brand alignment, governance, and coordinated marketing execution across campuses.

The position requires guiding senior stakeholders, maintaining intake processes, and delivering measurable outcomes aligned with Loyola’s mission and strategic plan.