Executive Director of Marketing

Graceland University; Iowa (LA); In loco; USD 80.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid time off

Vacation

Sick leave

Holiday pay

Descrizione del lavoro

Graceland University is seeking a seasoned marketing leader to drive integrated campaigns across digital, print, and social channels. You will partner with Admissions and Advancement to optimize lead generation, storytelling for donors, and campus visibility.

The role supervises staff and vendors, ensures brand consistency, and guides content creation across departments while aligning with Graceland’s values and strategic goals.

Competenze

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum of 5 years of progressive experience in marketing, preferably in higher education or nonprofit organizations.
• Demonstrated success in digital marketing, creative project management, and brand execution.
• Experience supervising staff or managing creative teams preferred.
• Strong written and verbal communication; ability to work across departments.

Mansioni

• Implement integrated marketing campaigns across digital, print, and social media channels to support student recruitment, fundraising, and visibility.
• Manage daily marketing operations, timelines, and production schedules; serve as contact with key vendors.
• Develop marketing collateral aligned with university goals and coordinate with Admissions for lead generation.
• Support Advancement and Alumni Relations with storytelling for donor cultivation and stewardship.
• Maintain Graceland’s brand identity across channels and supervise marketing staff and vendors.

Conoscenze

Written communication

Verbal communication

Organizational skills

Project management

Collaboration

Creativity

Brand standards

Attention to detail

Formazione

Bachelor's degree in marketing

Strumenti

CMS (Content Management System)

SEO/SEM tools

Analytics platforms

Marketing automation

Social media management tools

Descrizione del lavoro

• Implement integrated marketing campaigns across digital, print, and social media channels to support student recruitment, fundraising, and institutional visibility.
• Manage daily marketing operations, project timelines, and production schedules and serve as point of contact with key vendor relationships.
• Develop marketing collateral and promotional content that aligns with the university’s strategic goals.
• Coordinate with Admissions to develop effective lead generation and conversion strategies for undergraduate, transfer, graduate, and online programs.
• Support Advancement and Alumni Relations with creative materials and storytelling for donor cultivation and stewardship.
• Maintain and protect the university’s brand identity, ensuring consistency across all marketing channels.

Creative & Content Development

• Oversee the creation and editing of marketing copy, photography, video, and graphic design.
• Ensure messaging aligns with Graceland’s brand standards and values.
• Maintain a university-wide written style guide and contribute to content planning for major publications and digital platforms.
• Partner with internal departments to provide writing, editing, and design support.

Digital Marketing & Analytics

• Lead social media content strategy and web presence in collaboration with internal teams and vendors.
• Manage digital campaigns, including paid media, email marketing, and SEO/SEM initiatives.
• Track and analyze performance data to assess campaign effectiveness and inform decision-making.
• Work collaboratively across university departments to ensure cohesive marketing support and high-quality customer service.
• Provide guidance to internal partners on marketing best practices and brand alignment.
• Support crisis or reputational communications in coordination with university leadership when needed.

SUPERVISORY RESPONSIBILITIES

• Supervise marketing and creative staff, student workers, or external vendors as assigned.
• Foster a collaborative, creative, and goal-oriented team culture.

QUALIFICATIONS

Education:

• Bachelor’s degree in marketing, communications, public relations, or related field required.

Experience:

• Minimum of 5 years of progressive experience in marketing, preferably in higher education or nonprofit organizations.
• Demonstrated success in digital marketing, creative project management, and brand execution.
• Experience supervising staff or managing creative teams preferred.

Skills and Competencies:

• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Creative thinker with attention to detail and commitment to brand standards.
• Ability to work collaboratively across multiple departments.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.

About Us

Graceland University welcomes your application and interest in the open positions listed on this website. Updates are made regularly, so please check back often. Benefits overview is available here. Graceland offers a generous paid time off policy, which includes vacation, sick leave and holiday pay.
Graceland is a nonsectarian institution sponsored by Community of Christ, which provides a rich Christian heritage. Graceland has two main campuses: one located in Lamoni, Iowa, and one located in Independence, Missouri.
Founded in 1895 and sponsored by Community of Christ, Graceland University is much more than a school. Graceland is a community of passionate, caring and dedicated individuals who make up a worldwide community network that reaches far beyond the two campuses.
All applications/resumes are kept on file for one year. If you see future positions that interest you, please let us know so we may submit your application materials. Reference letters will not be accessible to applicants during the application process nor after becoming an employee.
Graceland is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. Graceland welcomes individuals with diverse backgrounds, experiences, and ideas. We’re looking for candidates who share our commitment to diversity and inclusivity. Graceland University consists of two campuses: the Lamoni campus is a residential liberal arts institution situated in south central Iowa, approximately 70 miles south of Des Moines, IA and the Independence, Missouri campus which focuses on degree completion, adult and graduate programs.

Job Info

• Job Identification 283
• Job Category Administrative
• Job Schedule Full time
• Locations 1 University Pl, Lamoni, IA, 50140, US 1401 W Truman Rd, Independence, MO, 64050, US