Senior Director of Market Development & Referral Strategy

Abound Health; Michigan; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Wellness program

Job summary

Abound Health seeks a Senior Director of Market Development & Referral Strategy to lead and expand referral growth and market development across multiple states. You will mentor the External Relationships team and establish KPIs, while building strategic partnerships with MCOs, hospitals, and community organizations.

This leadership role requires a data-driven mindset, strong CRM and analytics skills, and the ability to drive scalable growth across North Carolina, New Jersey, Pennsylvania, and

Qualifications

• Must come from a healthcare industry with preference to homecare or IDD background.
• Proven success in building and scaling growth-focused programs.
• Experience leading multi-state growth initiatives and managing relationships across diverse markets.
• Strong CRM, pipeline management, reporting, and data-driven decision making.

Responsibilities

• Lead referral growth and market development strategies across NC, NJ, PA, and MI.
• Coach and develop External Relationships team with KPI-based goals.
• Build strategic relationships with referral partners (MCOs, care mgmt orgs, schools, hospitals).
• Own and optimize CRM utilization, pipeline forecasting, and data integrity.
• Monitor funnel metrics: lead gen, referral volume, conversion, partner engagement, census growth.
• Develop market development, partnership, and outreach strategies based on insights.
• Collaborate with intake, clinical, operations, marketing, recruiting, and leadership teams.

Skills

CRM systems

Strategic leadership

KPI reporting

Stakeholder management

Education

Bachelor's degree

Tools

Dashboards

Reporting tools

Job description

Senior Director of Market Development & Referral Strategy

Abound Health is seeking a Sr Director of Market Development & Referral Strategy to join our Growth team. In this role, you will report to the Chief Growth Officer. The Sr Director of Market Development & Referral Strategy will lead and develop a multi-state team responsible for driving referral growth, market development, and strategic partnerships across North Carolina, New Jersey, Pennsylvania, and Michigan. This is a hands-on leadership role for someone who excels at building scalable growth strategies, leveraging CRM systems and performance metrics, understanding customer needs, and developing high-performing teams. The ideal candidate will have a data-driven mindset and a proven ability to build processes, optimize referral funnels, and drive sustainable organizational growth. Travel of 25-50% is required.

Key Responsibilities:

Lead and execute referral growth and market development strategies across North Carolina, New Jersey, Pennsylvania, and Michigan.

Lead, coach, and develop the External Relationships team while establishing clear performance goals, KPIs, accountability measures, and growth objectives.

Build and maintain strategic relationships with referral partners, including MCOs, care management organizations, support coordination agencies, schools, hospitals, and community organizations.

Own and optimize CRM utilization, ensuring accurate pipeline management, forecasting, reporting, data integrity, and team adoption of best practices.

Establish, monitor, and analyze funnel metrics including lead generation, referral volume, conversion rates, partner engagement, market penetration, and census growth.

Develop and implement innovative market development, partnership, and outreach strategies based on customer insights, market trends, and growth opportunities.

Collaborate with intake, clinical, operations, marketing, recruiting, and leadership teams to support successful client placements, exceptional partner experiences, and sustainable organizational growth.

Qualifications:

Must come from a healthcare industry with preference to homecare or IDD background.

Proven success building, developing, and scaling business development, referral development, provider relations, market development, or growth-focused programs.

Demonstrated experience leading multi-state growth initiatives and managing relationships across diverse geographic markets.

Strong understanding of CRM systems, pipeline management, customer relationship management, reporting tools, and data-driven decision-making.

Experience establishing and managing KPIs, funnel metrics, dashboards, and performance reporting that drive measurable business outcomes.

Demonstrated leadership experience coaching, developing, and managing high-performing teams within a metrics-driven environment.

Strong communication, presentation, relationship-building, stakeholder management, and strategic planning skills.

Education:

Bachelor's degree in Business, Marketing, Human Services, Healthcare Administration, or a related field preferred, or equivalent combination of education and experience.

10+ years of relevant experience in healthcare, human services, business development, provider relations, payer relations, market development, growth strategy, or related industries.

5+ years of leadership experience managing teams and driving measurable growth initiatives.

Base pay is determined by factors such as work location, experience, job-related skills, and relevant education or training. In addition to base pay, total compensation may include various other forms of pay. We offer a comprehensive benefits package, including competitive health, dental, and wellness benefits, which begin on your 60th day of employment. Additionally, our 401(k) plan becomes available after 12 months of employment. For more information about our total rewards package, please reach out to your Talent Acquisition Partner.

Abound Health is an equal opportunity employer. Abound Health evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.