Senior Director of Internet Marketing & Growth Strategy

Spectrum, LLC; Stamford (CT); Hybrid; USD 170,000 - 301,000; Full time

Job summary

Spectrum, LLC seeks a Sr Director of Internet Marketing to own the marketing plan and commercial strategy for the residential Internet portfolio, including core internet, WiFi, connected home, and security. You will lead audience strategy, portfolio positioning, pricing, and claims, coordinating with Product, Sales, and Legal to ensure market success across Spectrum’s footprint.

You will shape community impact and digital education efforts, manage a multi-year footprint integration, and guide a

Qualifications

• Bachelor's degree in marketing, business or related field, or equivalent experience.
• 15+ years of marketing experience including 10+ years of product leadership and 5+ years of people management.
• MBA is preferred with undergrad in engineering/science considered a plus.

Responsibilities

• Own the Internet growth strategy and annual marketing plan.
• Set audience and segment strategy with product messaging.
• Own portfolio positioning, pricing, and claims subject to legal review.
• Lead cross-functional work with Product, Offer, Pricing, Insights, Marketing, Sales, Finance, Legal and Creative.

Skills

English proficiency

Product marketing leadership

Audience segmentation

Positioning & claims

Pricing & packaging

Build/Buy/Partner decisions

People leadership

Cross-functional collaboration

Translate tech to customer benefit

Cross-functional influence

Data-driven decisions

Executive communication

Education

Bachelor's degree in marketing/business/related

MBA (preferred)

Job description

Spectrum, LLC seeks a Sr Director of Internet Marketing to own the marketing plan and commercial strategy for the residential Internet portfolio, including core internet, WiFi, connected home, and security. You will lead audience strategy, portfolio positioning, pricing, and claims, coordinating with Product, Sales, and Legal to ensure market success across Spectrum’s footprint.

You will shape community impact and digital education efforts, manage a multi-year footprint integration, and guide a