Senior Director, Internet Marketing & Growth Strategy

Charter Communications, Inc.; Stamford (CT); Hybrid; USD 170,000 - 301,000; Full time

Job summary

Spectrum is seeking a Sr Director, Internet Marketing to own the marketing plan and the commercial strategy for Spectrum's residential Internet portfolio, spanning core internet and access technology, WiFi, the connected home, network security and residential voice.

This leader sets audience strategy, portfolio positioning, pricing, and claims, and coordinates with Product, Pricing, Legal and Sales to drive growth while guiding Spectrum's community impact and digital education efforts.

Qualifications

• 15+ years of marketing experience including 10+ years of product leadership marketing experience
• 5+ years of people management experience
• Experience leading product marketing for a consumer broadband or subscription business

Responsibilities

• Own the marketing plan and commercial strategy for Spectrum Internet portfolio
• Set audience and segment strategy and determine product, offer and message plans
• Own pricing, packaging and claims strategy for the portfolio
• Lead community impact, digital education and partnerships
• Manage the marketing budget, team structure and agencies; drive portfolio performance
• Define success metrics and report portfolio performance to executives

Skills

Audience strategy

Pricing strategy

Cross-functional leadership

Budget management

Executive communication

Product marketing leadership

Strategic thinking

Stakeholder management

Education

Bachelor's degree in marketing, business or related field

MBA (preferred) with engineering/CS background

Job description

Spectrum is seeking a Sr Director, Internet Marketing to own the marketing plan and the commercial strategy for Spectrum's residential Internet portfolio, spanning core internet and access technology, WiFi, the connected home, network security and residential voice.

This leader sets audience strategy, portfolio positioning, pricing, and claims, and coordinates with Product, Pricing, Legal and Sales to drive growth while guiding Spectrum's community impact and digital education efforts.