Senior Director of Growth

Trovy; New York (NY); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Equity compensation

401K

Medical insurance

Dental insurance

Vision insurance

Flexible time off

Job summary

Trovy is seeking a Senior Director of Growth to own acquisition and brand across every channel. This hands-on role involves briefs, creative review, data-driven decisions, and managing partners, with a path toward building an in-house marketing function.

You will drive paid media, affiliate, direct mail, SEO, email lifecycle, and brand consistency. Ideal candidates have 6–10 years in growth or demand gen, strong platform experience with Meta/Google, and a track record in fintech or consumer

Qualifications

• 6–10 years of growth/ performance marketing experience.
• Proven track record running paid media programs at scale on Meta and Google.
• Experience managing affiliate programs and direct mail campaigns.
• Strong SEO fundamentals and AI search optimization awareness.
• Data fluent with attribution reports and actionable insights.
• Strong copywriter and creative director skills.
• Experience managing external consultants and vendors with KPIs.
• Comfort in fast-moving early-stage environment and owning outcomes.

Responsibilities

• Own Meta and Google advertising strategy end-to-end — audience segmentation, offer testing, creative direction, and budget pacing.
• Monitor campaign-level data and make rapid decisions to cut, scale, or iterate.
• Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks.
• Design and execute targeted homeowner direct mail campaigns with list strategy and cost optimization.
• Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity, including AI-driven search optimization.
• Own email nurture for leads in funnel and borrowers post-close, driving conversion and engagement.
• Ensure cohesive brand across ads, landing pages, emails, and direct mail with compliance.

Skills

Growth marketing

Performance marketing

Demand generation

Paid media management

SEO fundamentals

Data fluency

Copywriting

Vendor management

Tools

Meta AdsMgr

Google Ads

Job description

About Us

Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable. Don't own a home without it.

Role Overview

We’re looking for a Senior Director of Growth to own acquisition and brand across every channel we run. This is a hands-on role — you’ll write briefs, review creative, read the data, and make the calls. You’ll also manage a growing roster of external partners and internal contributors, with the judgment to set priorities, hold people accountable, and build toward a full in-house marketing function over time. This role is the path to Head of Marketing as Trovy scales.

Key Responsibilities

Paid Media

• Own Meta and Google advertising strategy end-to-end — audience segmentation, offer testing, creative direction, and budget pacing

• Monitor campaign-level data and make rapid decisions to cut, scale, or iterate

Affiliate Marketing

• Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks

• Evaluate new affiliate partners against quality, conversion, and regulatory standards

Direct Mail

• Design and execute targeted homeowner direct mail campaigns, including list strategy, offer structure, and creative development

• Work with our mail vendor to test, measure, and optimize cost per acquisition

• Identify audience segments — by equity position, geography, credit profile — and tailor campaigns accordingly

SEO & AIO

• Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity

• Understand how AI-driven search (AIO/SGE) is reshaping discoverability and position Trovy's content across both traditional and AI-indexed surfaces

• Own the content roadmap for organic growth — working with internal and external contributors to produce high-quality, search-optimized material

Email & Lifecycle Marketing

• Own email nurture for leads in funnel and borrowers post-close, driving conversion and engagement

• Partner with product and operations to drive conversion, retention and re-engagement

• Develop and test messaging across the homeowner lifecycle, from first inquiry through active draw period

Brand & Creative

• Bring coherence to how Trovy shows up across all channels — ads, landing pages, email, and direct mail

• Write and review copy with a compliance lens: no misleading rate claims, no locked-rate language on variable products, accurate product descriptions

• Direct UGC and video creative — brief creators, review content, and ensure on-brand execution

• Develop seasonal campaigns, rate-driven promotions, and product feature launches with a clear narrative and compliant messaging

Team & Vendor Management

• Manage internal external marketing personnel, setting clear expectations and accountability

• Identify when to bring capabilities in-house and help build internal marketing headcount over time

What We’re Looking For

• 6–10 years of experience in growth marketing, performance marketing, or demand generation, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product

• Proven track record running paid media programs at scale on Meta and Google, with hands-on platform experience

• Experience managing affiliate programs and direct mail campaigns, including vendor relationships and list strategy

• Strong grasp of SEO fundamentals and emerging AI search optimization (AIO/SGE) — you don't need to be a technical SEO, but you need to know what good looks like

• Data-fluent: you can read attribution reports, identify what's working, and translate findings into action

• Strong copywriter and creative director — you can write a brief, review an ad, and spot when something is off-brand or non-compliant

• Experience managing external consultants and vendors with clear KPIs

• Comfort operating in a fast-moving, early-stage environment where you own the outcome, not just the workstream

Why Join Us?

• Compensation: Base Salary: $180,000–$210,000, commensurate with experience, meaningful equity compensation, and room to grow

• Market Opportunity: Join a team tackling the $30T home equity market.

• Early Impact: Help shape our operations from the ground up.

• Ownership: Competitive salary, meaningful equity, and room to grow.

• Location: On-site, NYC OR Remote-San Francisco

• Benefits: 401K account, company-paid dental, medical, vision and life insurance, flexible time off, and more.