Product & Brand Designer

Trovy; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Free lunch in office every Friday

401(k) account

FSA

Commuter benefits

Flexible time off

10 company holidays

Job summary

Trovy is seeking a Product & Brand Designer to shape customer experience from the first ad to offer acceptance. You’ll collaborate with product, engineering, and marketing to improve conversion in the HELOC flow and bring the brand to life across website, landing pages, and paid ads.

This high-ownership role moves quickly on a small team. You’ll own design decisions end-to-end, conduct user research, contribute to the design system, and leverage AI tools to prototype rapidly.

Qualifications

• 3+ years of experience in product or brand design.
• A portfolio showing shipped product work and brand/marketing design.
• Strong product instincts focusing on end-to-end customer experience.
• Experience conducting user research and turning insights into design changes.

Responsibilities

• Design features and flows across HELOC application, from problem definition to production-ready designs.
• Conduct user research including customer interviews and usability testing.
• Review session recordings, funnel data, and feedback to identify user bottlenecks.
• Design website, landing pages and paid ads across Meta, Google, TikTok with brand consistency.
• Maintain brand consistency from first ad to mailbox card.
• Build deep understanding of customers and home equity products.
• Present work with data-backed design decisions.
• Contribute to design system and culture by sharing work early and giving feedback.

Skills

Product design

Brand design

Figma skills

UX research

Typography

Data-driven design

User flows

AI integration

Communication

Portfolio

Tools

Claude Code

Cursor

Claude

Job description

About Us

Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.

Role Overview

We're looking for a Product & Brand Designer to shape how customers experience Trovy, from the first ad they see to the moment they accept their offer. You'll work with product and engineering to design features that improve conversion across our HELOC application flow, and you'll partner with marketing to bring our brand to life across the website, landing pages, and paid ads. This is a high-ownership role on a small team that ships fast. You'll have real influence over both the product and the brand as we grow.

What you’ll do

• Design features and flows across our HELOC application, from early problem definition through production ready designs

• Conduct user research, including customer interviews and usability testing

• Review session recordings, funnel data, and customer feedback from support, reviews, and calls to understand where customers get stuck

• Design for our website, landing pages, and paid ads across Meta, Google, and TikTok, keeping the brand consistent from the first ad to the card in the mailbox

• Keep the brand consistent from the first ad a customer sees to the card in their mailbox

• Build a deep understanding of our customers and home equity products

• Present your work and explain your design decisions clearly, backed by data or sound reasoning

• Contribute to our design system and design culture by sharing work early and giving and receiving feedback

• Bring AI tools and agentic workflows (Claude, Claude Code, Cursor, and similar) into your process to prototype quickly and iterate in short loops

What you’ll need

• 3+ years of experience in product design, brand design, or both

• A portfolio that shows shipped product work, ideally alongside some brand or marketing design

• Strong product instincts. You think about the whole customer experience and help shape what gets built rather than executing a spec handed to you

• Experience conducting user research and turning customer insights into design changes

• Experience using data and experiment results to shape design decisions

• Experience designing complete user flows, not just individual screens

• Strong Figma skills, including clean, organized files and components

• Solid foundations in typography, layout, visual hierarchy, and interaction design

• You've integrated AI agents into how you design and build, and you can speak to what that changed

• Clear communication and comfort presenting to engineers, product, and leadership

• The ability to manage several projects at once without letting quality slip

You are a Good Fit if

• You are product driven. You care about the user experience.

• You have experience in fintech, lending, or another regulated industry.

• You have an operator and builder mindset. You spot opportunities early, have the creative instinct to know what will resonate, and the drive to jump in and ship it.

• You've shipped your own designs to production using Claude Code or similar tool

Why Join Us?

• Compensation: Base Salary: $130,000 - $160,000 + Equity.

• Market Opportunity: Join a team tackling the $30T home equity market.

• Early Impact: Help shape our operations from the ground up.

• Ownership: Competitive salary, meaningful equity, and room to grow.

• Location: On-site, New York City.

• Benefits: Medical, dental, and vision insurance with 100% employer paid premiums on select plans, Flexible time off, 10 company holidays, free lunch in office every Friday, 401(k) account, FSA, commuter benefits.