Marketing Lead, Consumer Growth

Tirios; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Tirios is seeking a hands-on Growth Marketer to own how new retail investors discover Tirios. You’ll oversee content, paid acquisition, creators, community, and referrals to drive early-stage growth.

You’ll experiment weekly, iterate quickly, and report clear results. This builder role offers direct access to leadership and a meaningful impact on growth at an early-stage fintech platform.

Qualifications

• Experience in early-stage consumer growth or fintech marketing.
• Ability to own end-to-end growth initiatives.
• Proven track record in paid media and content-driven growth.

Responsibilities

• Lead production of short-form video, social posts, threads, memes, and landing pages.
• Run and optimize paid acquisition across Meta, TikTok, YouTube, and Google.
• Build and scale creator partnerships and UGC programs.
• Design and manage referral programs, promotions, giveaways, and events.
• Develop community engagement loops and newsletters to convert followers to investors.
• Run weekly experiments and report findings clearly.

Skills

Growth marketing

Paid acquisition

Content creation

Performance tracking

Experimentation

Clear communication

Explain complex finance

Tools

GTM tools

Job description

Tirios makes real estate investing simple, accessible, and open to everyone. For too long, owning income-producing property has been limited to the wealthy and well-connected. We’re changing that. First-time investors can get started easily, and experienced investors can grow their portfolios, all on a clear, transparent, modern platform.

Tirios co-invests alongside our investors in every property, and investors earn quarterly rent dividends. We’re building the go-to platform for people who want long-term financial stability through real estate.

The Role

We’re looking for a hands-on growth marketer to own how new retail investors discover Tirios. Your audience is people exploring alternative investments for the first time: curious, smart, and looking for something simpler than what’s out there.

You’ll run the full consumer growth engine: content, paid acquisition, creators, community, and referrals. You’ll experiment every week and scale what works. This is a builder role at an early-stage company. You’ll have real ownership, direct access to leadership, and a visible impact on growth.

What You’ll Do

• Lead production of short-form video, social posts, threads, memes, and landing pages that make real estate investing feel simple and approachable
• Run and optimize paid acquisition across Meta, TikTok, YouTube, and Google, from creative testing through tracking and attribution
• Build and scale creator partnerships and UGC programs that explain Tirios in plain language
• Design and manage referral programs, promotions, giveaways, and event marketing
• Build community engagement loops through comments, DMs, and newsletters to turn followers into investors and investors into advocates
• Run a weekly experimentation cadence across ads, funnels, and incentives, and report clearly on what’s working

What You Bring

• Early-stage growth or consumer marketing experience at Coinbase, Robinhood, Acorns, Public, or a similar consumer fintech
• Strong command of paid acquisition, conversion tracking, and creative testing
• A proven record of growing social channels and creating content that spreads
• Comfort with fast, data-driven experimentation and a bias toward shipping
• The ability to explain complex financial products in simple, engaging terms

Nice to Have

• Experience marketing investment, real estate, or other regulated financial products
• Hands-on experience shooting or editing short-form video
• A network of finance or personal-finance creators

Familiarity with GTM tools

What Success Looks Like

• In 30 days: you understand our funnel, audience, and current channels, and you’ve launched your first experiments and built a repeatable weekly testing system running across paid, organic, and creator channels
• In 90 days: you’re driving measurable, efficient growth in new investors and own a growing content and community engine
• Early equity options: share in the value you help create
• Work alongside industry leaders who are rethinking how people invest in real estate
• High ownership and autonomy at an early-stage company
• A mission that matters: making wealth-building through real estate available to everyone