Senior Director of Demand Generation

Behavioral Health Tech, Inc.; Mission (KS); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading company specializing in pediatric teletherapy services seeks a Senior Director of Demand Generation to develop and execute comprehensive marketing strategies aimed at school districts. This role involves leading a high-performing team, optimizing demand generation efforts, and driving awareness of special education services. The ideal candidate will have extensive B2B marketing experience, particularly in the education sector, with a mission-driven mindset focused on improving children's lives.

Qualifications

• 10+ years of B2B demand generation experience preferred.
• Experience in public sector, education, or healthcare verticals preferred.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop and own the demand generation strategy to convert leads into opportunities.
• Lead top-of-funnel recruiting campaigns for licensed therapy providers.
• Establish KPIs to measure campaign performance and optimize in real-time.

Skills

B2B demand generation experience

Strong communication skills

Project management skills

Organizational skills

Collaboration skills

Education

Bachelor's degree in Marketing or equivalent

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Job description

Who We Are:

We are Huddle Up! Nice to meet you!

With our mission, we like to keep it short and sweet. We are making therapy available to everyone, everywhere, using the power of the internet.

What We Do:

Huddle Up has been a leader in pediatric teletherapy services since 2015. Leveraging our proprietary technology platform and our team of expert providers and pediatric clinicians, we bring a passion to treating the whole child and helping them thrive. By removing location as a barrier, we can equalize access to quality support.

What You’ll Do:

As the Senior Director of Demand Generation at Huddle Up, you will lead and scale marketing programs aimed at K–12 school district decision-makers—particularly superintendents, special education directors, and student services leaders—in order to accelerate the sales pipeline in a mission-driven environment. In this critical leadership role, you will develop and execute full-funnel, integrated campaigns to generate, nurture, and convert qualified leads within school districts, driving awareness and adoption of Huddle Up’s special education services. Additionally, you will oversee demand generation efforts focused on recruiting high-quality therapy providers to support program delivery at scale

Duties and Responsibilities:

Strategic Demand Generation for School District Sales

• Develop and own the comprehensive demand generation strategy focused on driving, nurturing and converting Leads (IEP and special education decision-makers) into school district Opportunities.
• Plan and execute targeted, omni-channel, account-based marketing (ABM) campaigns across digital, content, email, paid media, direct mail, industry partner channels and events.
• Partner closely with the Sales and Partnerships team to align campaign efforts with territory goals, pipeline targets, and sales outreach strategies.
• Create scalable programs to target key buyer personas, including superintendents, special education directors, and procurement leads.
• Leverage education-specific messaging and insights to position Huddle Up as a trusted partner in improving IEP compliance, student outcomes, and staffing efficiency.

Provider Recruiting Demand Generation

• Lead top-of-funnel recruiting campaigns to attract licensed providers (SLPs, OTs, school psychologists, and counselors) to support care delivery.
• Build integrated programs using job boards, paid media, email, and content to drive a consistent pipeline of talent to meet delivery demand.

Performance Optimization & Analytics

• Establish KPIs and attribution models to measure campaign performance across the full funnel (lead, MQL, SQL, opportunity, deal).
• Use data and insights to optimize campaigns in real time—testing creative, channels, and messaging.
• Collaborate with RevOps and Sales to continuously improve lead quality, routing, and conversion.

Leadership & Collaboration

• Build, manage, and mentor a high-performing demand generation team and agency partners.
• Serve as a strategic thought partner to Sales, Product Marketing, and Recruiting leaders to align on go-to-market priorities.
• Own budget planning, spend optimization, and vendor management for demand generation programs.

Experience & Skills

• A Bachelors degree or equivalent experience in Marketing is preferred but not required
• 10+ years of B2B demand generation experience
• 3+ years of experience selling into the public sector, education, or healthcare verticals preferred
• Experience using marketing and CRM platforms such as HubSpot, Salesforce, and LinkedIn Campaign Manager.
• Proven success designing and executing multi-channel marketing campaigns that drive pipeline growth among complex B2B buyer groups.
• Deep understanding of K–12 education sales cycles, especially involving superintendents, special education teams, and district procurement.
• Strong communication and project management skills, with the ability to effectively collaborate with and align stakeholders to drive projects forward.
• Very strong organizational skills and attention to detail
• Takes ownership of initiatives with little direction and drives them to completion
• Ability to thrive in a fast-paced environment and adapt to changing priorities
• Mission-driven mindset with a passion for improving the lives of children through education and care.

The on-target earnings for this role is between $120,000 - $160,000. The exact salary will ultimately depend on multiple factors, which may include the successful candidate’s skills, experience and other qualifications.