Senior Director, Media Experimentation & Engagement

NBCUniversal; California (MO); Hybrid; USD 135,000 - 180,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

NBCUniversal is seeking a senior leader to drive the experimentation, measurement and analytics program across Performance and Device media. You will own the learning agenda, set standards for rigor, and translate test results into actionable budget guidance for executives.

You will manage a team including a Manager and an Analyst, partner with Growth Strategy and Decision Sciences, and push AI-enabled workflows to increase testing throughput and decision quality.

Qualifications

• 8+ years of experience in media measurement and analytics, including management experience.
• 5+ years of experimentation design and causal inference for media.
• Strong foundation across MMM, MTA, and experimentation; able to translate results into decisions.
• Fluent in SQL and Excel; proficient in at least one of R or Python for data analysis.

Responsibilities

• Own and scale the experimentation roadmap and governance for NBCU’s Growth Media Analytics.
• Define learning agenda, hypotheses, success metrics, guardrails, and power thresholds.
• Lead engagement measurement and holdout design across Performance and Device media.
• Collaborate with Media Partners on conversion-lift programs and clean room environments.
• Drive calibration of MMM and MTA and ensure decision-grade evidence across the portfolio.
• Manage vendor relationships and onboarding, data transfers, and methodology validation.
• Represent the team at executive levels and drive adoption of testing standards.
• Develop the pod and mentor team members in test design and analytics workflows.
• Driv e AI-enabled scale to expand throughput and insights.

Skills

SQL

Excel

Python

R

Job description

NBCUniversal is seeking a senior leader to drive the experimentation, measurement and analytics program across Performance and Device media. You will own the learning agenda, set standards for rigor, and translate test results into actionable budget guidance for executives.

You will manage a team including a Manager and an Analyst, partner with Growth Strategy and Decision Sciences, and push AI-enabled workflows to increase testing throughput and decision quality.