Impact-Driven Media Incrementality Manager

NBCUniversal; New York (NY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

NBCUniversal's Peacock is seeking a Manager of Media Experimentation & Incrementality to design, run, and validate incrementality studies that determine what media drives subscriber growth. This role sits in the Media Analytics group and emphasizes rigorous causal methods, power analyses, and hands‑on SQL/R/Python to validate vendor work.

The position combines technical rigor with strategic influence across performance and device media, with a hybrid work arrangement and strong collaboration

Qualifications

• 4+ years in marketing/media experimentation with direct design/QA ownership and vendor partnership experience.
• Strong command of causal inference in media (RCTs, geo, diff-in-diff, holdouts) and ability to evaluate vendor methods.
• Familiarity with power analysis and failure modes (leakage, seasonality, parallel trends).
• Experience with Google/Meta/TikTok incrementality and at least one CTV/Device environment.
• Fluent in SQL and Excel; knowledge of big data infrastructure and data science techniques.
• Effective communicator in a highly matrixed environment with cross-functional influence.

Responsibilities

• Own statistical rigor across the program: approve study designs, evaluate vendor methods, enforce power standards, and redesign under-powered studies.
• Shape the incrementality testing roadmap with leadership: define hypotheses, decision criteria, and end-to-end execution.
• Run independent validations: monitor leakage and seasonality, test vendor outputs with SQL, R, or Python analyses.
• Triangulate results with MMM and MTA; calibrate methods and contribute to a unified measurement view.
• Manage day-to-day relationship with the experimentation vendor: prioritize studies, align on methodology, and escalate blockers.
• Produce clear, defensible readouts: quantify lift and uncertainty, write memos, and guide in-market execution.
• Support expansion into subscriber engagement and holdout-based approaches.
• Mentor analysts and uplift partner teams on test design, power, and best practices.

Skills

SQL

Excel

R

Python

Causal inference

Project management

Communication

Tools

Vendor evaluation

Job description

NBCUniversal's Peacock is seeking a Manager of Media Experimentation & Incrementality to design, run, and validate incrementality studies that determine what media drives subscriber growth. This role sits in the Media Analytics group and emphasizes rigorous causal methods, power analyses, and hands‑on SQL/R/Python to validate vendor work.

The position combines technical rigor with strategic influence across performance and device media, with a hybrid work arrangement and strong collaboration