Senior Director, MarTech & Patient Services Operations

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 177,000 - 260,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. seeks a Director, Digital Platforms & Patient Services Operations in Cambridge, MA, to own the platforms powering omnichannel marketing and patient support.

You will manage SFMC, GA4 tagging, Brand CMS, and Salesforce Life Sciences Cloud, ensuring reliability, security, and HIPAA-compliant data flows. You will partner with Patient Services and Omnichannel teams to operationalize capabilities, govern data quality, manage vendors, and maintain audit-ready

Qualifications

• Bachelor's degree in a relevant field as specified in the posting.
• Strong knowledge of marketing automation platforms and patient services CRM.
• Experience with HIPAA compliance and data privacy in healthcare.

Responsibilities

• Own operation of SFMC: config, governance, releases, and campaign operations.
• Own GA4 implementation and tagging; ensure accurate, trustworthy data.
• Manage Brand CMS uptime, performance standards, and escalations.
• Oversee patient services CRM configuration and case-management workflows.
• Maintain audit trails and documentation for compliance.

Skills

MarTech operations

Salesforce MC

GA4

Brand CMS

Life Sciences Cloud

Data integrations

HIPAA compliance

Vendor governance

Privacy controls

Data governance

Education

Bachelor's degree in Information Systems / Computer Science / Business / Marketing Technology

Tools

Salesforce Marketing Cloud

GA4

Brand CMS

Salesforce Life Sciences Cloud

Health Cloud

Job description

Ipsen Biopharmaceuticals Inc. seeks a Director, Digital Platforms & Patient Services Operations in Cambridge, MA, to own the platforms powering omnichannel marketing and patient support.

You will manage SFMC, GA4 tagging, Brand CMS, and Salesforce Life Sciences Cloud, ensuring reliability, security, and HIPAA-compliant data flows. You will partner with Patient Services and Omnichannel teams to operationalize capabilities, govern data quality, manage vendors, and maintain audit-ready