Senior Patient Marketing Manager: Oncology Campaigns

Servier Pharmaceuticals; Boston (MA); Hybrid; USD 147,000 - 168,000; Full time

Benefits offered by this job

Flexible time off

401(k)

Medical, dental, vision

Job summary

Servier, a Boston-based biopharmaceutical company, seeks a Senior Manager, Patient Marketing to develop and execute patient-focused marketing for our oncology portfolio. You will manage digital campaigns, websites, and omnichannel programs, coordinating with cross-functional teams and agency partners to ensure compliant, impactful initiatives.

The role requires strong digital marketing expertise, patient-centric thinking, and a track record of leading complex projects with cross-functional teams

Qualifications

• 6+ years of progressive marketing experience within healthcare/pharma.
• Minimum 3 years in digital or patient marketing, preferably oncology.
• Experience managing agencies, budgets, and cross-functional teams.
• Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media).
• Familiarity with regulatory/MLR processes in healthcare marketing.

Responsibilities

• Oversee development of complex digital projects (CTV, CRM email campaigns) with agencies.
• Lead patient-facing digital campaigns across websites, email, social, paid media.
• Manage day-to-day performance of branded and unbranded sites, optimize UX and analytics.
• Support SEO/SEM and digital media strategies to drive awareness and engagement.

Skills

Digital marketing

Project management

Cross-functional collaboration

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Communications

MBA or advanced degree preferred

Tools

CRM

SEO/SEM

Web analytics

Job description

Servier, a Boston-based biopharmaceutical company, seeks a Senior Manager, Patient Marketing to develop and execute patient-focused marketing for our oncology portfolio. You will manage digital campaigns, websites, and omnichannel programs, coordinating with cross-functional teams and agency partners to ensure compliant, impactful initiatives.

The role requires strong digital marketing expertise, patient-centric thinking, and a track record of leading complex projects with cross-functional teams