Senior Director, Marketplace Strategy & Growth

Papa John's International , Inc.; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Papa John's International, Inc. seeks a Senior Director, Marketplace Strategy to drive growth across third-party platforms like DoorDash, Uber Eats, and Grubhub, architecting the ecosystem and optimizing profitability.

This executive will lead JBPs, negotiate terms, and expand channels to accelerate profitable order growth. The role requires strong analytical, negotiation, and cross-functional leadership, with deep knowledge of delivery platforms and marketing spend optimization.

Qualifications

• 10+ years in a strategic leadership role in QSR or marketplace-focused industries.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Lead Enterprise JBP Strategy: Own executive-level relationships with primary aggregator partners to construct Joint Business Plans (JBPs) that align co-investment, promotional calendars, and feature roadmaps with company goals.
• Aggregator Contract & Commercial Terms: Lead contract negotiations with third-party platforms to secure optimal commission structures, marketing placements, and favorable terms for corporate and franchise locations.
• Expansion & New Channels: Evaluate and onboard emerging third-party platforms to unlock new customer acquisition and expand addressable market.
• Test & Learn Innovation: Build and execute a structured test-and-learn framework to evaluate promotional constructs, menu merchandising, targeting, pricing, and placements across platforms.
• Precision Budget Management: Oversee a multi-million dollar third-party marketing budget with precision spending to ensure high ROAS and profitable incremental order growth.
• Conversion Optimization: Optimize brand storefronts, digital merchandising, and visibility tactics across aggregator apps to drive brand impact.
• DMA & Franchise Coaching: Coach franchisees and DMA leaders with actionable playbooks and localized insights for maximizing third-party business.
• Franchise Communication: Regularly present performance, learnings, and roadmaps to franchise advisory councils and executive leadership for alignment.
• Cross-Functional Integration: Partner with Local Marketing, Technology, Operations, and Finance to align third-party strategies with first-party channels and P&L goals.

Skills

Marketplace strategy

Third-party partnerships

JBP planning

Channel profitability

Negotiation

Analytics & data-driven

Leadership

Cross-functional collaboration

Budget management

Franchise coaching

Education

Bachelor's degree

MBA

Tools

Tableau

Job description

Papa John's International, Inc. seeks a Senior Director, Marketplace Strategy to drive growth across third-party platforms like DoorDash, Uber Eats, and Grubhub, architecting the ecosystem and optimizing profitability.

This executive will lead JBPs, negotiate terms, and expand channels to accelerate profitable order growth. The role requires strong analytical, negotiation, and cross-functional leadership, with deep knowledge of delivery platforms and marketing spend optimization.