Senior Director, Marketing Tech & Data Platforms — Remote

SportsTechJobs; United States; Remote; USD 207,000 - 311,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Wellness program

Employee discounts

Bonus

Job summary

Sony Interactive Entertainment is hiring a Senior Director Marketing Technologies to lead global marketing technology platforms, data pipelines, and audience activation. You will own architecture, product vision, and multi-year roadmaps, driving scalable, secure, and measurable marketing solutions.

You will lead engineering, product, UX, and analytics teams, partnering with global stakeholders to deliver high-impact platforms and enable data-driven decision making across campaigns and

Qualifications

• 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
• Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
• Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
• Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
• Experience leading and developing multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
• Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
• Experience with AI-powered products, machine learning platforms, or automation in production environments.
• Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
• Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.

Responsibilities

• Lead engineering, product management, and UX teams with clear goals and accountability for delivery.
• Own end-to-end delivery and operation of global marketing platforms from discovery to launch, adoption, reliability, and continuous improvement.
• Set architecture for marketing platforms, APIs, data pipelines, and activation integrations.
• Define the marketing technology product vision and multi-year roadmap based on value, feasibility, impact, risk, and health.
• Establish engineering standards for security, privacy, reliability, observability, scalability, and technical debt management.
• Lead product discovery and UX research with global marketing teams, turning user needs into measurable outcomes.
• Evaluate build, buy, and partner options with technical rigor and ensure coherent integration of third-party platforms.
• Lead measurement, experimentation, audience activation, and data governance initiatives; partner with Data Science and Analytics.
• Drive AI, automation, and advanced analytics to improve marketer productivity and decision quality.

Skills

Leadership

Marketing tech

Architectural design

Product strategy

UX research

Cross-functional leadership

Security

Privacy

AI/ML readiness

Experimentation

Roadmap planning

SaaS products

Education

Bachelor's degree in software/CS/data engineering or related field

Tools

Cloud platforms

APIs

Data pipelines

Job description

Sony Interactive Entertainment is hiring a Senior Director Marketing Technologies to lead global marketing technology platforms, data pipelines, and audience activation. You will own architecture, product vision, and multi-year roadmaps, driving scalable, secure, and measurable marketing solutions.

You will lead engineering, product, UX, and analytics teams, partnering with global stakeholders to deliver high-impact platforms and enable data-driven decision making across campaigns and