Global Marketing Technology Leader

playstation

United States

Remote

USD 207,000 - 311,000

Full time

3 days ago

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Benefits offered by this job

Medical, dental, vision

401(k) match

Paid time off

Employee discounts for Sony products

Job summary

Sony Interactive Entertainment (SIE) is seeking a Marketing Technologies Director to lead the global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players.

The role is remote and offers top-tier benefits.

Qualifications

Bachelor's degree in software engineering, computer science, data engineering, or related technical field; advanced degree preferred.
12+ years of experience across software or data engineering and marketing technology, including leadership of global teams.
Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
Experience owning multi-year technology and product roadmaps and making investment, architecture, and build‑versus‑buy decisions.
Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
Experience collaborating across engineering, product management, UX, measurement/analytics, and audience activation to drive outcomes.

Responsibilities

Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
Own end‑to‑end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
Define the marketing technology product vision and prioritize a multi‑year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
Evaluate build, buy, and partner options with technical rigor, and ensure third‑party platforms integrate into a coherent, maintainable architecture.
Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
Lead audience activation and marketing data teams responsible for identity, segmentation, consent‑aware audience management, data quality, governance, and activation readiness.
Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.